Reasons Businesses Social Media Marketing Fail :
Social Media is a wild beast that we need to tame if we want to achieve our business goals. If tamed properly it becomes a best friend that seldom betrays. A single search on Google will reveal thousands of ways how you can use social media to expand your business. With all this literally at our fingertips, so many businesses still fail at overcoming this wild beast. We have listed down some of the main issues that people tend to overlook while operating their SNS (Social Networking Sites):
Not Determining the Audience
This is one of the biggest mistakes most people make. Businesses are all types big or small. Some operate in just one city; others can have a customer base all over the country, even the world. The key is determining who your customers are. One way of learning that is building customer profiles.
This will help you figure out what they need. You have to know if they need to buy immediately or do they need information. After you are done determining what your buyers need, you have to develop certain keywords and use them in your content. These keywords are the bridge between your customer and you. That’s just the way search engines work. For example, if you sell flowers in a city. You need to use key terms like flowers, the city’s name, delivery, and occasions.
What you post on your SNS is very important. It can’t be based on whims and wishes. The content that you post needs proper planning and preparation. It can’t just all be about the product alone. They should be related to current events and employ basic marketing strategies. Keeping in mind what the customers are thinking is important. Posts related to events such as New Year, Christmas or any other holiday should be posted in due time. These posts need to be prepared way before time. You need to discuss how you are going to make sure that your customers don’t forget about your services in these times.
No Social Engagement
You need to keep your audience engaged. The posts have to be entertaining and informative. Answering questions is a perfect way to keep in contact with your buyers. It is also a way for potential buyers to get information. You should also start a blog about your developments. These blogs can include why you made certain choices or how those choices have helped your clients.
Just like any other form of advertisement, the commercial use of SNS is not free. It requires budget allocation and quite a lot of planning. Moreover, having a just an SNS account is not enough. You need to develop your webpage where the customers can get the entire feel of your services. It is also a way to make them feel safe.
Social media isn’t just a plaything anymore; it has many more uses than just entertainment. It has the power to make or break a business. All you need to do is employ the right resources. Choose your platform based on your needs. And if you feel like you can’t manage it all, you should contact a professional.