No More Adwords – An Insight Into Google’s Giant Rebrand

No More Adwords – An Insight Into Google’s Giant Rebrand

Google has stepped up to make some changes in its advertising policies. If you are an expert in marketing and advertising, you must be aware of how Adwords work. Previously, the users could make use of the online advertising service to showcase their products and services to the world. However, the technology giant has decided … Continue reading No More Adwords – An Insight Into Google’s Giant Rebrand

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Facebook vs. Twitter – The Better Option for Marketing

Facebook vs. Twitter – The Better Option for Marketing

Facebook and Twitter are two of the most powerful platforms businesses can use nowadays for promoting your products and services online. These platforms are the face of the Web 2.0 marketing revolution and work on a simple networking principle: word of mouth. You simply create a profile/page, invite your friends to subscribe it, then they … Continue reading Facebook vs. Twitter – The Better Option for Marketing

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Can Virtual Reality (VR) Technology Be Used for Marketing?

Can Virtual Reality (VR) Technology Be Used for Marketing?

Yes, virtual reality (VR) technology shows scope for helping businesses market products, services, and places. In fact, virtual reality technology allows marketers and owners to give their audience the best and closest experience of a place, service, or product, without physically touching or being present at the location. Fast-forward a few years and this technology … Continue reading Can Virtual Reality (VR) Technology Be Used for Marketing?

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Common Local Marketing Mistakes and How to Avoid Them

Common Local Marketing Mistakes and How to Avoid Them

In today’s tough economy, it’s extremely difficult for small businesses to get ahead and establish their brand. Many small brick-and-mortar businesses are barely surviving and those planning to make the shift online can’t seem to achieve any success either. So, what seems to be the reason for this? Well, marketing has changed and businesses need … Continue reading Common Local Marketing Mistakes and How to Avoid Them

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5 Laws of Social Media Marketing Every Business Should Know About

5 Laws of Social Media Marketing Every Business Should Know About

Social media marketing and content marketing – a delicious combo for success, as long as it is handled and maintained correctly. However, bear in mind social media marketing is not just a trend anymore; it has grown to be a significant tool for creating a prominent presence in the digital world and global market. In … Continue reading 5 Laws of Social Media Marketing Every Business Should Know About

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