How The Instagram Algorithm Works.

With the addition of Instagram stories, insights, and more, figuring out how to beat the Instagram algorithm year to year can be time-consuming! And now Instagram is hiding likes. What metrics do we even use to measure out success when trying to beat the 2020 Instagram algorithm?

If you’re looking to work with brands on Instagram, then keeping up with the algorithm is a must.

Your new post is shown to a small percentage of your total audience in the first hour.
It measures how fast and how often that small percentage of your audience engages with your post.
It compares the engagement of your new post to the previous posts of your similar days and times.
The better it performs compared to previous posts, the larger percentage of your audience sees it, the higher it appears on people’s home feeds and the more it’s shown on other explore pages.

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