In today’s tough economy, it’s extremely difficult for small businesses to get ahead and establish their brand. Many small brick-and-mortar businesses are barely surviving and those planning to make the shift online can’t seem to achieve any success either. So, what seems to be the reason for this? Well, marketing has changed and businesses need to learn to take real action to be a step ahead of their competitors. So, if you own a small local business and want to generate more leads and customers, avoid these local marketing mistakes.
Not Using Local On-Page SEO
Your Local On-Page SEO is crucial for helping you rank better on Google and subsequently receive more sales and conversions. If you fail to work on local SEO, chances are your website will be left floating around in an empty space. Bear in mind, SEO is what Google looks for on your web pages to determine if it has the information “searchers” are looking for. So, make your page as relevant as possible and add title tags, image tags, Meta tags, and H1 tags with your keywords to help your pages get listed. Also, take some time out to research the best Local SEO strategies and implement them on your website.
Using the Same Terms Many Times
Previously, if businesses wanted to gain recognition online, they would fill their content with irrelevant keywords. This would allow them to rank better on Google. However, ever since the search engine has updated its algorithms, keyword stuffing is known to be a great sin. So, when someone says focus on your keywords and make sure they are used on all your web pages, it doesn’t mean you use the keyword EVERYWHERE. Bear in mind your content should appear natural and keywords should never feel forced.
Not Claiming their Google Places
As mentioned earlier, marketing has taken a huge shift. Now, the more visibility you have on Google, the greater your chances are of gaining customers and repeat business. So, if you have created a website, claim it on Google Places. This way, customers will know exactly where your business is located and how they can contact you. This increases the chances of you getting more customers to your physical store, while also enabling them to browse your products and services online.
Lack of Social Media Presence
Marketing depends greatly on your social media presence and the trust customers and fans have on your social media page. Without any social media presence, it can be tough to leverage the benefits of online marketing. Not to mention, social media activity is one of the many signals Google uses to rank businesses. So, promote your website and products and services via Instagram, Twitter, Facebook, and other social media platforms. Using Social Media Marketing (SMM) is a great way to achieve more exposure and create a “buzz” around your services.
So, if you want to take your business to the next level and beat the competition, avoid these local marketing mistakes.