Category: SOCIAL MEDIA MARKETING

Are You Getting the Right Results from Your Social Media Content?

Are You Getting the Right Results from Your Social Media Content?

Whether you are operating as a hedge fund in New York or as a restaurant serving scrumptious food in Lebanon, you NEED social media marketing today. In the modern world, where everyone can be found indulging in the same activities in their free time, it has become extremely easy for marketers to gain access to their target audience.

Whether you are trying to capture the attention of senior citizens or want to become popular amongst the youth, social media is the place to expel your marketing efforts. However, this ease of access has brought about a variety of challenges as well. Many marketers fail to receive significant Return on Investment (ROI) on their efforts because of one common mistake – the inability to create useful and engaging content.

To solve this problem, it is strongly recommended that marketers first spend a significant amount of time to come up with the right Social Media Content Strategy. Without the presence of a social media content strategy, all your efforts are more likely to be seen as directionless and ineffective in the minds of the target audience.

After you have created the right strategy, you can then move on to taking numerous steps to make your content exciting and beneficial. In this article, we will be sharing with you many ways with the help of which you can create useful and compelling content for your target audience. But, first things first, let’s look at why and how you should develop the right social media content strategy.

 

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How to Come Up with the Right Social Media Content Strategy

We must warn you, to carry out this step you will need to carry out ample research to find out what your target audience requires. However, this information, once gathered, can be used to make quick and effective decisions regarding social media marketing.

1.      Clear Goals

The first thing that you need to do when formulating the content strategy is to set goals that are consistent with the goals of your business. Let’s go back to the example where you were the owner of a restaurant in Lebanon. If you are a relatively new name and want to create brand awareness you need to make sure that creating enough exposure is one of the main goals of your social media content strategy.

Other than that, if you need to, for example, attract more customers to your website, you should make sure that driving traffic is listed on top of the list of your goals.

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2.      Right Platform

With so many social media platforms out there, marketers need to know exactly which one is popular amongst the target audience. This can be done by understanding the demographics of your ideal customer and finding out which platform is the most commonly used for such a customer.

 

3.      Content Creation

Once you have decided which platform to use, you will be able to create the right content for it. At this point, you will have to familiarize yourself with the concept of adaptation i.e. you will adapt according to the platform you choose to post your content. Long posts won’t suit Instagram and Pinterest. Posts that use only images might not look best on LinkedIn. Facebook is like a middle ground between text-only and visual-based content. In fact, video is quite popular on Facebook too. Twitter users love videos and visuals both, but they use the platform to stay up-to-date with latest trends and news.

Adapting your content also means making it more appealing to the type of audience that frequents the platform where you wish to upload your posts. For instance, Pinterest has a majority of women users—80% of the user-base to be precise. Similarly, when creating content for Instagram users, you have to chisel it for people between the age of 18 and 34 because that age group makes up the majority of Instagram user-base. Consequently, it will make more sense to do your research, know which social networking platform your target audience likes more and then market on that platform. So, if Lebanon is your target market, you will choose a platform where there are a lot of Lebanese.

4.      Schedule Formation

The next crucial step is to formulate a schedule that achieves the best response. You have to consider a variety of factors to come up with a proper schedule for your content. An initial strategy would be to schedule your content based on the demographics of the users using your chosen social networking platform. A more advanced strategy would be to schedule your content specifically based on the demographics of your customers/followers only.

So, if your main target audience resides in Lebanon, you will have to schedule your posts at times when Lebanese people are most active on social media. It wouldn’t make sense to announce a new product/service at a time when everyone is sleeping in Lebanon.

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You must take advantage of social media marketing tools and applications to schedule your content. If you have done content marketing even at its basic level, you must know how much work there is to handle. Productivity can be a real challenge when you are trying to create new content for dozens of different social networking platforms and share it during the peak hours i.e. when your users are most active. Social media marketing apps are designed to make your efforts more efficient by enabling you to do more in less time.

These tools can help you automate content sharing and be on top of the latest trends to so you can create fresh and relevant content every day. They have advanced so much in recent years that they can even suggest what you should post on a particular day to engage your audience.

5.      Monitor Progress

Monitoring results and progress remains part and parcel of every marketing campaign. You must set targets and deadlines so you can monitor your progress. Once again, it is the social media marketing tools that will help you set up key performance indicators (KPIs) and the mission-critical metrics to measure the success of your content marketing efforts. You can take advantage of a variety of software tools that not only let you monitor your progress but also suggest ways to optimize your content to make it more effective.

How to Make Your Content Connect with the Audience

At this point, you should have decided the best strategy to reach out to your target audience. Once you have done that, use the following tips to make your content valuable and appealing to your audience.

1.      Use of Imagination & Inspiration

The two don’ts of creating engaging social media content are excessiveness and blandness. The best content shared on social networking platforms is a combination of imagination and inspiration. First part is imagination, wherein you have to come up with unique ways to make your content appealing to your audience. Maybe assume a persona and stick with it consistently to stand out from the crowd. Many other brands have tried this strategy—Wendy’s roasting tweets are just one example.

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If your ideas don’t seem viable to you, try to learn from your competitors—and that brings us to inspiration part. You don’t have to copy your competitors but no one has stopped you from emulating them. Wendy is not the only example of unique social media brand personality. You might also want to look at Tesco, MoonPie, Pop-Tarts, etc. are some other great examples too. Moreover, you have content curation to take your content to the next level. When your original content seems weak, patch it piece by piece through content curation and come up with something your customers would love.

2.      Variety of Content

Variety does not mean you have to go out of industry’s parameters to come up with content from other industries. Instead, it refers to the many shapes and forms in which you can share your content with people. First, you want to keep text-only content as limited as possible because it does not get people’s attention as much as visual content does. Secondly, you have to experiment with different types of visuals to create the most appealing content. When it comes to visuals, you have videos, GIFs and most importantly, infographics.

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Marketers have realized the importance of visuals in their social media content over the course of time. Recent statistics show that a productive review in video form is four times more engaging than in text-only form. Similarly, the views for articles with visuals are 94% higher than articles that do not have any visuals. These statistics clearly show that people pay attention to visuals these days. One of the reasons could be the shortening attention spans in the recent years and the fact that a human brain is much faster at processing a visual than it is at processing any other format of information.

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3.      Creating a Bond with the Customer

Whether your content contains visuals or not, it does not really matter unless you have a strong bond with your audience. The good thing is that internet gives your brand a global outreach i.e. you are never too far from your potential customers. To form a bond with your prospects, you first have to consider any elements that are close to their hearts. Making content local plays a huge role here. The first step for making your content local is translating it in a language that your audience understands. If your target audience lives in Lebanon, you would want your content to be in Arabic.

You can be even more creative when it comes to visual content, especially videos. You must have noticed a trend in video marketing wherein most brands are creating ads that incite emotions. A sympathetic, humanitarian and compassionate image of the brand instantly creates a bond with customers. As surprising as it might seems, people prefer emotions over information when deciding to do business with a brand. Google’s Friends Furever is a great example of how ads with emotional element in them perform better than those without emotions.

Unruly’s statistics show that the people are most influenced by ads that make them happy. Friends Furever from Google remains one of the most shared ads in the history of internet, and this ad is known for filling its viewers with feelings of happiness. Using content that connects with your customers on an emotional level, you can create a strong bond that lasts forever.

4.      Humor – An Essential Ingredient

If you notice in the above examples e.g. Wendy’s, MoonPie etc. their strategies boil down to humor and laughter. The best way to start a relationship with someone is to make them laugh, and if you can do this with your prospects, they will have a special place for their brand in their hearts. While humor gets a great response from people, it is not easy to pull off. You could end up in an embarrassing situation if your attempt at poking fun goes awry.

Before you try to be humorous for your target audience, you will have to do some planning. As a first rule, you want to stay as far away as possible from topics that incite controversies. Brands have made mistakes in trying to be humorous while using controversial topics but it does not seem to work on most occasions. Take the example of Kenenth Cole.

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Furthermore, you also want to do your research before using any trendy hashtags to fuel your humorousness. Many brands have faced a backlash from the public for posting witty tweets using hashtags whose context they had no idea of. DiGiorno Pizza is a perfect example of such a mistake.

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DiGiorno Pizza used the hashtag without knowing its context. After the social media reacted, this is what the company had to do.

In short, you have to be extra careful when you are trying to humorous. Your responsibility becomes even bigger when you are an international company.

These are just tweets that are not more than a few lines of words. It requires even more diligence from you when creating video-based content on sensitive topics.

5.      Address their Issues

The most important of all is to resolve their issues or at least talk about them. The content you create for your audience does not have to be generic in nature always. Your blog, forums and online communities are platforms where you can address the specific issues of your customers. It is not an option but a mandatory step to take if you sell technical services or products.

Look at this online forum from Microsoft where the company provides solutions to problems with its operating systems based on their versions. Most companies like to create such forums and online communities of experts to help their customers with technical issues.

Here is another example of an online community where users and experts create content as they ask questions and provide their answers.

Conclusion

Content is the most valuable and integral component of digital marketing. Banner ads can be intrusive and non-productive. On the other hand, your content helps you create backlinks, gain popularity on social media, and help connect with your target audience. When you have realized how important content is for your business, it is imperative that you come up with strategy to make it effective. You will have to use the various content marketing tools that help you create fresh and appealing content consistently. Keep in mind that your content will not produce the desired results unless you are consistent with it.

 

What Are Social Media Companies and How Can They Help?

What Are Social Media Companies and How Can They Help?

Social media presence is almost essential for all businesses these days, but it could be hard to manage this many platform on your own. As these websites take over the world including Lebanon, you need to get on this bandwagon and reach the next level. Social media companies help you he integrates your conventional marketing strategies, to the fast-paced social networking sites (SNS).

Websites and apps like Facebook, Twitter, and Instagram, are important marketing tools that can help you reach a higher audience but if not used right they could become a black hole for your time, effort and money. That’s where the social media companies come in. Here are a few ways that these companies can help you and your business shine without a problem:

Stay Up to Date

The SNS is always evolving based on the needs of their users. Therefore, it can be hard to keep not of all these changes and then to manage your business at the same time. Social media companies keep an eye on all these changes and the latest trends so that your business can prosper without a glitch.

Positive Image

Social Media companies sift through all the material online and come up with strategies that are socially up to date and politically correct. As it is their job to maintain a positive image of your brand.They analyze popular trends and keep you on top of all the changes.

Nit-Picking

Every social media platform has its way of communication. For example, Instagram uses images and engaging captions that people can easily look through. This material is easy to look through and digest, while Facebook becomes a bit complicated even though it allows the same things, but there is more detail to the content. It is the job of a social media agency  to suggest improvements based on these criterions.

 Data Analysis

It is the companies job to analyze the recent market data which includes recent trends and the performance of your company based on those trends. It is also responsible for analyzing the data of your competitor’s data for you to learn from.

Strategizing

If you are busy making up creative ways to engage your clientele on SNS, who is going to look at the rest of the work. You probably want to see to your customers as opposed to planning how you can engage people next fall. Social Media agencies come up with smart strategies for you so that you could concentrate on your main product. This way it saves you a lot of money, time and effort.

Social media is an omnipresent force in our world. It costs money, time and effort. To fully reap the profit, you need expertise and experience. Obviously, you cannot deal with both your prime business and being proficient in the world of the internet. To make sure that you stay top on all the latest social media trends and have the right strategy to place your market in there, you need help from an experienced and effective social media company.

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

SMM or social media marketing companies use social networking sites to help you with your online marketing. With the advancement in technology and the ubiquitous nature of the internet, there is no field out there that does not require the help of social media. It has slowly taken over the news industry along with the communication industry. Researchers are stating that the use of televising is decreasing while more and more people look towards the internet and Social Networking Sites (SNS) for entertainment, communication, and NEWS.

It is vital for the most business to have a social media presence as it allows you to show your customers what they desire directly. Alongside creating your brand image, social media marketing requires a lot of planning and hard work. There is also a certain level of experience required to monitor the data and see what it means. You can always maintain your online presence, but hiring professionals has its own merits. Read the following to know what might work best for you:

Cost:

With doing all the SNS marketing yourself, you save yourself a pretty penny but with an SMM company working on and taking care of all your social media accounts the business expands, and you gain a more substantial profit. The SMM takes care of updating content, engaging the audience and customer responses. You can work on your main task and increase profit while the SMM agency deals with your image.

Data Analysis:

SMM companies offer data analysis, which means that they study your insights and that of your field alongside your competitor’s insights. These reports can help you know your weaknesses and overcome them. Also, you learn from the mistakes of your competitors. The detailed analysis can help you figure out any empty spaces in the market that you can fill.

Time:

You are the only one who knows what your brand is exactly about and only you can explain it well to the customers. On the other hand, creating your marketing strategies alongside the content development is a very time-consuming process. With the help of an SMM you just have to explain to them, what you need and the work on it for you. This process might be time-consuming, but it yields improved results.

Content Development:

Content development is more than just updating your status. You need media managers and professionals who are not only experts but also solely dedicated to producing what is required. The posts require engaging pictures and posters that are hard to develop on your own unless you want to take a course in Photoshop and media designing. On the other hand, doing all these things on your own can give you a better insight of what your customers need while you stay on top of recent trends.

Social media websites and apps are constantly evolving, and it is very hard to stay on top of all those advancements as you are busy managing your clientele and manufacturing your product. Social media companies have the resources and the contacts to help you reach a larger audience in a small amount of time. You can concentrate on what you do while handing this responsibility over to the professionals. In this way, both your productivity and profit increase. The cost of employing an SMM agency gets covered as your business expands and generates more considerable revenue.

5 Benefits of Hiring a Social Media Agency

5 Benefits of Hiring a Social Media Agency

A social media Agency’s job is not just helping you create and promote your data, but it also analyzes it. By examining trends and insights, the agencies help you make better advertisement content for your Social Networking Sites (SNS). Not depending on the size of your business it can help both individual customers and large corporations.

It has been reported through various researched that more than 75 percent adult Americans use social media. It is also a known fact that the use of television is slowly decreasing, at times like these it only makes sense that marketers take their business to newer resources. This will not only make sure that higher target is reached but also bring in maximum results.  Social media companies don’t just tell you how they are going to increase your numbers but also send in reports by analyzing the data on their end of how their work has made a difference.

If you are living in Lebanon and are thinking about hiring a social media company, here are a few benefits of hiring one:

Advertising:

It is their job to device strategies to help promote your company’s products. They will analyze your business and identify where you should focus your energy on. If they find any problems, they will also come up with ways to help you fix them. They will prepare creative marketing strategies that will help your business.

Brand Promotion:

Social media companies build brand recognition by using different influencers. They know how to make other people talk about your product. They have associates and contacts that are hard to reach otherwise. They help promote your brand across all channels and project a positive image for it.

Assessing Competition:

Social Media Agencies don’t just analyze the general market data and the data of your company. It is also their job to analyze the data of your competition. This doesn’t just help you pick up your pace but also finds out any empty spaces left and be the first one to touch that market. This not only allows you to know how your competitors are performing but also lets you learn from their mistakes.

Social Engagement:

Since there are multiple social media platforms, it can be tough to manage all the buzz at the same time. Social media companies can help by providing with social media engagement software and other engagement services.

Bigger Clientele:

By helping you reach a larger audience, social media help you grow your business. As more people get to know about your brand and its positive traits, you receive more customers. Which in turn leads to a higher profit. This makes these agencies cost-effective as the capital spent on marketing is covered by the bigger clientele, alongside generating a larger revenue and higher profit.

Social media has grown into an empire of its own; it’s an era and a power that is almost omnipresent. Social media agencies are the ones who know how to control this power. The key here is to choose the right company for you. By doing so, you don’t just take your company at a higher level but also avoid a few future losses.

Reasons Why Businesses Fail with Social Media Marketing

Reasons Why Businesses Fail with Social Media Marketing


Reasons Businesses Social Media Marketing Fail :

Social Media is a wild beast that we need to tame if we want to achieve our business goals. If tamed properly it becomes a best friend that seldom betrays. A single search on Google will reveal thousands of ways how you can use social media to expand your business. With all this literally at our fingertips, so many businesses still fail at overcoming this wild beast. We have listed down some of the main issues that people tend to overlook while operating their SNS (Social Networking Sites):

Not Determining the Audience

This is one of the biggest mistakes most people make. Businesses are all types big or small. Some operate in just one city; others can have a customer base all over the country, even the world. The key is determining who your customers are. One way of learning that is building customer profiles.

This will help you figure out what they need. You have to know if they need to buy immediately or do they need information. After you are done determining what your buyers need, you have to develop certain keywords and use them in your content. These keywords are the bridge between your customer and you. That’s just the way search engines work. For example, if you sell flowers in a city. You need to use key terms like flowers, the city’s name, delivery, and occasions.

Content Development

What you post on your SNS is very important. It can’t be based on whims and wishes. The content that you post needs proper planning and preparation. It can’t just all be about the product alone. They should be related to current events and employ basic marketing strategies. Keeping in mind what the customers are thinking is important. Posts related to events such as New Year, Christmas or any other holiday should be posted in due time. These posts need to be prepared way before time. You need to discuss how you are going to make sure that your customers don’t forget about your services in these times.

No Social Engagement

You need to keep your audience engaged. The posts have to be entertaining and informative. Answering questions is a perfect way to keep in contact with your buyers. It is also a way for potential buyers to get information. You should also start a blog about your developments. These blogs can include why you made certain choices or how those choices have helped your clients.

Budgetary Issues

Just like any other form of advertisement, the commercial use of SNS is not free. It requires budget allocation and quite a lot of planning. Moreover, having a just an SNS account is not enough. You need to develop your webpage where the customers can get the entire feel of your services. It is also a way to make them feel safe.

Social media isn’t just a plaything anymore; it has many more uses than just entertainment. It has the power to make or break a business.  All you need to do is employ the right resources. Choose your platform based on your needs. And if you feel like you can’t manage it all, you should contact a professional.

Tips to Pick the Best Social Media Marketing Company in Lebanon

Tips to Pick the Best Social Media Marketing Company in Lebanon

Social media is always spreading and reaching new heights, so it is important to pick one of the best social marketing companies in Lebanon . It is almost omnipresent in today’s world. What started as a fun thing to make new friends has become a great entrepreneurial asset. Using social media to represent your brand is a huge step. It opens a new world for your business. With it, you can reach a higher audience and increase your profit. But if not utilized properly it can be a black hole with regards to your budget and hard work.

If you are looking for a great social media marketing companies in Lebanon, all you need to do is go through this list of tips that we have compiled to help you:

What You Need

Sit down and think about what is it that you exactly require. Think about the results that you want to achieve. Write down a clear objective and think of ways and platforms that can help you reach it. Look for agencies based on that objective.

Look at What Their Own Social Media Profile

Evaluate their abilities through their social networking sites (SNS). Look at how they engage their followers. Evaluate their blog posts, do you find consistency with what they say.

Assess Their Portfolio

Look at their previous work and the type of clients they manage. Go through their work and see if they are creative and useful.

Dig for Reviews

One of the best ways through which you can find out how good they are is by looking for their previous clients. A simple search and a phone call can do wonders. Ask around about their work process and how good they are at it. Check for their satisfaction level and see if the company is what it says.

Evaluate Their Efforts

Ask for a consultation (free if possible) and see what they offer. Most companies would tell you what they do and go through the generic process. A good company would find information about you and tell you how they can help your company.

Check for Experience

See if they have a history of working in your field. Find out they can understand your objectives and develop suitable content. Ask for samples and similar work experience, to know if they can deal your area of expertise. Assess whether they can work in your area and with your clientele.

Find Out Their Evaluation Process

Ask them about how they evaluate their work. What is their process of reporting progress, and do they use any analytics tools. How frequently will they communicate with you? What is their protocol if a problem arises.

Just like the rest of the world, the businesses in Lebanon need to expand their territory and reach the next level. If you want to choose a social media marketing agency you need to look around and dig deep. Only decide after you have all the areas covered and feel safe to continue with your choice.