Category: online advrtising

The 5 Best Ways to Make Your Social Media Management More Efficient

The 5 Best Ways to Make Your Social Media Management More Efficient

Social media is one of the most powerful ways for businesses to connect with their target audience. With billions of users active on various social networking platforms daily, it only makes sense to come up with social media management strategies to get in touch with them on a personal level. This exercise helps you foster brand loyalty and attract new customers. However, you can’t reap the benefits of social media marketing unless you do it efficiently.

Here are 5 tips for making your social media marketing more efficient:

Top 5 Tips for Efficient Social Media Marketing

  1. Create a Content Library

Start by creating a content library. Content is the king when it comes to online marketing, and this holds true for social media marketing as well. Store multiple types of content, including visual, audio, video, and text, in your library. In fact, it helps to keep a record of everything you post online. You can always repost old stuff, jumping on the ‘throwback’ bandwagon.

Moreover, you can repurpose old content to come up with new posts. An important point is to separate the content for each social network.

  1. Build a Team

Do not be a one-man army because a jack-of-all-trades is a master of none. One of the things about social media marketing is that you have to keep coming up with fresh and interesting content frequently. Do not go missing for too long because people can easily forget you.

Rather than you spending all the time thinking about a unique topic, make it a team effort and seek input from others. More minds means more ideas. Maybe take advantage of natives to come up with more relevant topics e.g. if you are thinking of marketing in Lebanon, get help from Lebanon natives.

  1. Schedule Your Content Intelligently

You have to be intelligent with your posting schedule. First up, if your target audience is spread across the globe, you should try and publish the same post multiple times, i.e. according to the different time zones. Your customers in Lebanon might be fast asleep when it is morning in the US. When you have a schedule, you can plan accordingly. However, not having a schedule can make you a bit lazy with your plans. You might not feel like planning anything beforehand.

  1. Have Templates

One of the things you will hear from social media marketing experts is that you have to be consistent with your marketing on social networks. Things you do might not yield great results right from day one. Consistency is the key to response from the public as well as to establish your brand identity. You should create templates for your posts and every template should be exclusive to each social networking platform.

This makes your posts unique and quickly identifiable, sending a strong impression of the brand. Your templates should be specific to each platform because while text may be more appealing for LinkedIn audience, Instagram users prefer images.

  1. Hire the Right People for the Job

In the end, it is best that you let the professionals handle your social media marketing. Hiring experts will allow you to focus on the core processes of your business. Keep in mind that proper social media marketing requires using various marketing platforms and tools. Managing multiple social media channels on your own can be next to impossible. The best way to go about this challenge is to hire professional companies to handle social media marketing for you.

Keep the concept of “local” in mind while hunting for the right people. For a company located in Lebanon, hiring a social media marketing company in Lebanon makes perfect sense. The natives understand your audience well and can create content that’s appealing and relevant to your target audience. When it comes to digital marketing companies in Lebanon, Digital Echoes has to be one of your considerations for its diversified range of internet marketing services.

Final Thoughts

Gone are the times when social media marketing was a fun activity for individuals. Today, SMM is an integral component of every business’ marketing strategy. Your relationship with your social media followers can have a huge impact on how your target audience perceives your brand. Social media marketing is no longer a luxury. You need to invest in SMM for your business to achieve your goals.

 

Top Digital Marketing Trends in 2018

Top Digital Marketing Trends in 2018

Business these days is all about marketing, and if you live in Lebanon and need to select a marketing agency for your company, you need to be completely updated with the latest marketing strategies.

Videos

Marketing is all about what people like and what they are into. You need to determine the latest trends and incorporate them into your plans. Video ads have always been popular. With the advent of the internet and social media, these video ads have become the “it” way to describe your product. These days people appreciate ads with a pinch of humor or some wittiness to them. Coming up with a clever plot for your videos can be a great help to your ad campaign.

Chatbots

As most marketers are aware, big data is very important for marketing these days. It reveals the recent trends and demands of the people by analyzing customer’s search history, associations and interactions. In 2018 AI and Behavioral Marketing will be the key to engage customers. The data collected from customer interactions, marketing can target people specifically based on their preferences. Chatbots have been around for quite some time, but with the amount of data that can be incorporated into AI, it can become more customer friendly.

Influencer Marketing

Social Media is a growing industry with its stars and celebrities. These people are gurus where engaging other people are concerned. With loads of followers behind them, they can engage people in products. Therefore, it is a very good idea to sponsor or work with popular social media influencers or celebrities with their social media accounts.

Stories

Stories are the next big thing in advertisements. With big apps like Snapchat, Instagram, and Facebook endorsing this format, a larger audience can be reached. An example of advertisements can be seen in Kim Kardashian’s Snapchat stories.She often posts stories about products she endorses.

New Advertising Formats

A lot of people are investing in adblocker because of the bombardment of commercials on every website. The technology is good news for users but not so great for marketing companies. As we all know necessity is the mother of invention, new trends have developed where for advertising online. For example, Netflix recently used product placement in its series. Product placement is a very useful tool, where sponsors in exchange for some money or equipment get to have their product on screen. The actors are sometimes seen drinking water from a certain brand or wearing a watch while talking about their why these things are special. Another new trend is the way YouTube has incorporated ads in its videos. This way the users enjoy free services and the YouTubers get some stipend, while the advertisers get exposure.

Humans have never stopped progressing, and there has always been something new for each generation. For the millennials, there is something new each day. The industries are growing, and technology is advancing rapidly. You need to be on top of the latest marketing trends so that your company is not left behind.