Category: online advertising

No More Adwords – An Insight Into Google’s Giant Rebrand

No More Adwords – An Insight Into Google’s Giant Rebrand

Google has stepped up to make some changes in its advertising policies. If you are an expert in marketing and advertising, you must be aware of how Adwords work. Previously, the users could make use of the online advertising service to showcase their products and services to the world. However, the technology giant has decided to rebrand this service which now you will know as Google Ads. This rebranding change officially took effect on 24th July 2018. This move indicates that it is time to say your farewells to the old platform to make way for the updated platform.

Why Google updated the Adwords Service?

According to the announcement made by Google of the service, the update will make things easier for its advertising products. The concept of Adwords relies on Paid Search Ads on which it came to the world almost two decades ago.  The update allows the users to make use of a variety of resources. These include Shopping ads, Google Play Store, Maps, YouTube and so on.

A primary concern with using Adwords has been its limited approach. That’s because the searched keywords and terms fail to mirror the full capabilities of many business organizations. According to Google, the latest update will resolve all such concerns. The shift from Adwords to Ads will now include a wide range of marketing capabilities. This facelift is quite similar to the one Adwords got in 2017.

The update consists of some of the best features that include an entirely different appearance. The features include more visual coverage, advanced bidding options, and overview cards with promotion extensions.  It is not a surprise the tech giant wants to rebrand the platform. This is because it has added a lot the functionality and given the users a much better experience.

What are the other updates?

The Google Marketing Platform has seen a lot of changes since the Adwords update. For instance, the DoubleClick and the Google Analytics 360 service will also see some significant changes.  Other features will see quite a few changes in the coming days.

To carry on its Google Ads service, the tech giant will conduct special campaigns to help small businesses easily adapt to advertising techniques.

What to do?

If you are a business owner, you will have to adapt to the updated service quickly. To do this, you will have to modernize your marketing tools. Click here to know more about how the service works to boost your business productivity online.

 

What Small Businesses Need to Know about Digital Marketing Today

What Small Businesses Need to Know about Digital Marketing Today

 

If you are a small business or a pure startup, you need to have a strong digital marketing strategy to grow your business. While material marketing has its place too, digital marketing is the new competitive edge for businesses. The best thing is that internet marketing completely does away with any boundaries that limit conventional marketing strategies. Whether you are in Lebanon, the US or some other part of the world, the entire world is your target audience with online marketing. Here is what you need to know about digital marketing if you are a small business.

Quality Will Always Have the Upper Hand on Quantity

When it comes to digital marketing, you have to focus on quality rather than quantity. Take the example of SEO where you have to use keywords in your content and link your landing pages to high authority websites through backlinks. In both cases, you have to focus on quality. Stuffing your content with keywords will attract penalties from search engines. Having too many backlinks coming from low authority websites will also result in penalties from search engines, especially Google. You have to be careful about quality even when embedding images on your web pages.

Personalization Is the New Focus

Whether you are doing paid or unpaid marketing, your focus has to be on personalizing your ads and marketing content according to your target audience. You can’t use cookie-cutter strategies anymore as they will result in lower ROIs. Take the example of email marketing where you first segment your customers based on their interests and then send the emails that are most relevant to their recent searches and interests. Website analytical softwares like Google Analytics are also used to collect visitor data to allow marketers to make the overall website experience more personalized.

If It’s Not Mobile It Is No Good

It does not matter how much money you spend on marketing, it will do you no good if your efforts are not optimized for mobile. It all starts from your website that has to be optimized for mobile devices. The website experience should be seamless for users when they move from a desktop to a smartphone or tablet. Mobile optimization is also important for search engine optimization. Keep in mind that your website is only visible in Google results to the mobile users if it is optimized for mobiles. To go the extra mile, you should also develop a mobile application if your business model allows for one.

It’s Incomplete without Local

The most important trend in online marketing has been “local”. If you are a brick and mortar business or your services are limited to a particular region, local SEO is more important for you than general SEO. Through local SEO you can target a more narrowed down audience and you get to compete with fewer businesses. A great way to appeal to the local audience is to offer them a local version of your website and application i.e. make them available in their language. So, if your business serves Lebanon, you would want to offer a translated version of your website in Lebanese Arabic.

For a long time small business owners have been under the impression that they don’t have to pay much attention to SEO, local SEO, social media marketing, personalized marketing, etc. but the time has made it clear that small businesses need the same level of digital marketing as large enterprises.  

Conventional Online Marketing Tactics That Still Work

Conventional Online Marketing Tactics That Still Work

In the world of digital marketing, there are plenty of new trends and innovations which can help businesses attract a larger audience and generate more leads and conversions. However, even as we boldly move forward in the digital age, some trends and tactics never change. Of course, there may be more advanced variations, but the basic technique hasn’t changed over the years. You probably must be wondering which tactics are these. Read on to find out:

Slogans/Jingles/Pitches

The power of slogans, jingles, and pitches hasn’t changed over the years because they rely on human psychology rather than some fancy new marketing trick or tactic. In fact, memorable and catchy phrases have a way of being imprinted onto people’s minds, hence making it a good tactic (regardless of how old it is) for gaining a boost in web traffic and increasing overall leads and conversions.

Online Contests and Events

Although hosting online contests and events are a relatively old marketing technique, they prove incredibly effective in building a strong following. For instance, people might now know much about a new brand or business until they have heard about it via social cliques, family or friends. Hosting a contest just helps them do that, hence allowing businesses to spread the word about their recent products and services. A contest is also a great way for increasing subscribers and engagement with customers.

Mailing Lists/Lead Buying

Email marketing has been around ever since the inception of the internet. However, it still refuses to go obsolete and proves a good tactic for spreading the word about new products and services. In fact, buying qualified leads for direct mailing campaigns still remains one of the best and most reliable revenue driving channels which allow prospective customers to learn more about a particular company and its recent services.

Promotional Gifts

Promotional gifts have also been around for some time, but still remain vital for attracting new customers and building trust. In fact, promotional gifts are one of the most cost-effective ways of building a lasting impression on prospective customers. All you have to do is make a tiny investment in a promotional gift and you can receive years of attention from repeat clients.

Coupons/Mailers

Coupons have served as a valuable old-school marketing technique, even before the inception of the internet. In old times, people looked forward to receiving coupons and availing amazing discounts and offers. It’s great to see this trend hasn’t changed and many websites actually try their best to engage customers and get them to use coupon codes to take advantage of better deals.

As you can see, while online marketing is changing with time, there are certain elements/techniques (like the ones mentioned above) which seem unlikely to change in the future. So, if you are looking for ways to boost your reputation online, try these basic online marketing tactics. You might be surprised at the results you get from them!

What Are Social Media Companies and How Can They Help?

What Are Social Media Companies and How Can They Help?

Social media presence is almost essential for all businesses these days, but it could be hard to manage this many platform on your own. As these websites take over the world including Lebanon, you need to get on this bandwagon and reach the next level. Social media companies help you he integrates your conventional marketing strategies, to the fast-paced social networking sites (SNS).

Websites and apps like Facebook, Twitter, and Instagram, are important marketing tools that can help you reach a higher audience but if not used right they could become a black hole for your time, effort and money. That’s where the social media companies come in. Here are a few ways that these companies can help you and your business shine without a problem:

Stay Up to Date

The SNS is always evolving based on the needs of their users. Therefore, it can be hard to keep not of all these changes and then to manage your business at the same time. Social media companies keep an eye on all these changes and the latest trends so that your business can prosper without a glitch.

Positive Image

Social Media companies sift through all the material online and come up with strategies that are socially up to date and politically correct. As it is their job to maintain a positive image of your brand.They analyze popular trends and keep you on top of all the changes.

Nit-Picking

Every social media platform has its way of communication. For example, Instagram uses images and engaging captions that people can easily look through. This material is easy to look through and digest, while Facebook becomes a bit complicated even though it allows the same things, but there is more detail to the content. It is the job of a social media agency  to suggest improvements based on these criterions.

 Data Analysis

It is the companies job to analyze the recent market data which includes recent trends and the performance of your company based on those trends. It is also responsible for analyzing the data of your competitor’s data for you to learn from.

Strategizing

If you are busy making up creative ways to engage your clientele on SNS, who is going to look at the rest of the work. You probably want to see to your customers as opposed to planning how you can engage people next fall. Social Media agencies come up with smart strategies for you so that you could concentrate on your main product. This way it saves you a lot of money, time and effort.

Social media is an omnipresent force in our world. It costs money, time and effort. To fully reap the profit, you need expertise and experience. Obviously, you cannot deal with both your prime business and being proficient in the world of the internet. To make sure that you stay top on all the latest social media trends and have the right strategy to place your market in there, you need help from an experienced and effective social media company.

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

SMM or social media marketing companies use social networking sites to help you with your online marketing. With the advancement in technology and the ubiquitous nature of the internet, there is no field out there that does not require the help of social media. It has slowly taken over the news industry along with the communication industry. Researchers are stating that the use of televising is decreasing while more and more people look towards the internet and Social Networking Sites (SNS) for entertainment, communication, and NEWS.

It is vital for the most business to have a social media presence as it allows you to show your customers what they desire directly. Alongside creating your brand image, social media marketing requires a lot of planning and hard work. There is also a certain level of experience required to monitor the data and see what it means. You can always maintain your online presence, but hiring professionals has its own merits. Read the following to know what might work best for you:

Cost:

With doing all the SNS marketing yourself, you save yourself a pretty penny but with an SMM company working on and taking care of all your social media accounts the business expands, and you gain a more substantial profit. The SMM takes care of updating content, engaging the audience and customer responses. You can work on your main task and increase profit while the SMM agency deals with your image.

Data Analysis:

SMM companies offer data analysis, which means that they study your insights and that of your field alongside your competitor’s insights. These reports can help you know your weaknesses and overcome them. Also, you learn from the mistakes of your competitors. The detailed analysis can help you figure out any empty spaces in the market that you can fill.

Time:

You are the only one who knows what your brand is exactly about and only you can explain it well to the customers. On the other hand, creating your marketing strategies alongside the content development is a very time-consuming process. With the help of an SMM you just have to explain to them, what you need and the work on it for you. This process might be time-consuming, but it yields improved results.

Content Development:

Content development is more than just updating your status. You need media managers and professionals who are not only experts but also solely dedicated to producing what is required. The posts require engaging pictures and posters that are hard to develop on your own unless you want to take a course in Photoshop and media designing. On the other hand, doing all these things on your own can give you a better insight of what your customers need while you stay on top of recent trends.

Social media websites and apps are constantly evolving, and it is very hard to stay on top of all those advancements as you are busy managing your clientele and manufacturing your product. Social media companies have the resources and the contacts to help you reach a larger audience in a small amount of time. You can concentrate on what you do while handing this responsibility over to the professionals. In this way, both your productivity and profit increase. The cost of employing an SMM agency gets covered as your business expands and generates more considerable revenue.

Reasons Why Businesses Fail with Social Media Marketing

Reasons Why Businesses Fail with Social Media Marketing


Reasons Businesses Social Media Marketing Fail :

Social Media is a wild beast that we need to tame if we want to achieve our business goals. If tamed properly it becomes a best friend that seldom betrays. A single search on Google will reveal thousands of ways how you can use social media to expand your business. With all this literally at our fingertips, so many businesses still fail at overcoming this wild beast. We have listed down some of the main issues that people tend to overlook while operating their SNS (Social Networking Sites):

Not Determining the Audience

This is one of the biggest mistakes most people make. Businesses are all types big or small. Some operate in just one city; others can have a customer base all over the country, even the world. The key is determining who your customers are. One way of learning that is building customer profiles.

This will help you figure out what they need. You have to know if they need to buy immediately or do they need information. After you are done determining what your buyers need, you have to develop certain keywords and use them in your content. These keywords are the bridge between your customer and you. That’s just the way search engines work. For example, if you sell flowers in a city. You need to use key terms like flowers, the city’s name, delivery, and occasions.

Content Development

What you post on your SNS is very important. It can’t be based on whims and wishes. The content that you post needs proper planning and preparation. It can’t just all be about the product alone. They should be related to current events and employ basic marketing strategies. Keeping in mind what the customers are thinking is important. Posts related to events such as New Year, Christmas or any other holiday should be posted in due time. These posts need to be prepared way before time. You need to discuss how you are going to make sure that your customers don’t forget about your services in these times.

No Social Engagement

You need to keep your audience engaged. The posts have to be entertaining and informative. Answering questions is a perfect way to keep in contact with your buyers. It is also a way for potential buyers to get information. You should also start a blog about your developments. These blogs can include why you made certain choices or how those choices have helped your clients.

Budgetary Issues

Just like any other form of advertisement, the commercial use of SNS is not free. It requires budget allocation and quite a lot of planning. Moreover, having a just an SNS account is not enough. You need to develop your webpage where the customers can get the entire feel of your services. It is also a way to make them feel safe.

Social media isn’t just a plaything anymore; it has many more uses than just entertainment. It has the power to make or break a business.  All you need to do is employ the right resources. Choose your platform based on your needs. And if you feel like you can’t manage it all, you should contact a professional.

Tips to Pick the Best Social Media Marketing Company in Lebanon

Tips to Pick the Best Social Media Marketing Company in Lebanon

Social media is always spreading and reaching new heights, so it is important to pick one of the best social marketing companies in Lebanon . It is almost omnipresent in today’s world. What started as a fun thing to make new friends has become a great entrepreneurial asset. Using social media to represent your brand is a huge step. It opens a new world for your business. With it, you can reach a higher audience and increase your profit. But if not utilized properly it can be a black hole with regards to your budget and hard work.

If you are looking for a great social media marketing companies in Lebanon, all you need to do is go through this list of tips that we have compiled to help you:

What You Need

Sit down and think about what is it that you exactly require. Think about the results that you want to achieve. Write down a clear objective and think of ways and platforms that can help you reach it. Look for agencies based on that objective.

Look at What Their Own Social Media Profile

Evaluate their abilities through their social networking sites (SNS). Look at how they engage their followers. Evaluate their blog posts, do you find consistency with what they say.

Assess Their Portfolio

Look at their previous work and the type of clients they manage. Go through their work and see if they are creative and useful.

Dig for Reviews

One of the best ways through which you can find out how good they are is by looking for their previous clients. A simple search and a phone call can do wonders. Ask around about their work process and how good they are at it. Check for their satisfaction level and see if the company is what it says.

Evaluate Their Efforts

Ask for a consultation (free if possible) and see what they offer. Most companies would tell you what they do and go through the generic process. A good company would find information about you and tell you how they can help your company.

Check for Experience

See if they have a history of working in your field. Find out they can understand your objectives and develop suitable content. Ask for samples and similar work experience, to know if they can deal your area of expertise. Assess whether they can work in your area and with your clientele.

Find Out Their Evaluation Process

Ask them about how they evaluate their work. What is their process of reporting progress, and do they use any analytics tools. How frequently will they communicate with you? What is their protocol if a problem arises.

Just like the rest of the world, the businesses in Lebanon need to expand their territory and reach the next level. If you want to choose a social media marketing agency you need to look around and dig deep. Only decide after you have all the areas covered and feel safe to continue with your choice.

How to Gain a Boost in Web Traffic – A Few Tips

How to Gain a Boost in Web Traffic – A Few Tips

Ask a business owner or marketer what they would love most in the world, and their answer will always be “more clients/customers”. However, in the online world, before getting customers, it is imperative to gain a large amount of web traffic. Bear in mind traffic is the “backbone” of every internet business. If you know how to drive enormous, quality traffic to your website, you are guaranteed a boost in overall sales and revenue. However, the question here is how can businesses attract more traffic? What can be done to make sure visitors shop from your site repeatedly? Look at these tips below to find out:

Understand SEO

The key to gaining a huge boost in web traffic always starts with proper Search Engine Optimization (SEO). By now you probably do know, working on your SEO enables you to gain a better ranking on Google, hence making it easier for audiences to find you online. If utilized correctly, SEO can lead to impressive surges in overall web traffic. Typically, there are two components of SEO: off-page and on-page. It is vital for you to focus on both components.

Advertise

You cannot just create a website and expect viewers to come looking for you. Unlike a brick-and-mortar store where customers can come in and explore your business, online websites are in constant competition with one another to gain better ranking. As a result, if you want to gain a boost in web traffic, it is vital for you to “advertise and market” your website. Display advertising, paid search, and social media advertising are all excellent ways of getting your site in front of people, attracting visitors, and building your brand.

Good Content

Apart from SEO, focus on generating shareable, distinctive content. In the world of search engine, posting great content on your website can trump all other strategies. Despite what some of you may believe though, there is no magic formula for content marketing success. For this reason, make sure to always vary your content and make it attractive as possible to lure in different kinds of audiences. Post data-driven pieces, infographics, photos, and videos along with informational blog posts, PR’s, eBooks, and long-form content.

Write Tempting Headlines

The headlines are without doubt one of the most important aspects of your content. If your content lacks a convincing headline, chances are it will chase the viewer away and the blog will go unread. Therefore, it is essential that you master the art of writing alluring and enticing headlines. Did you know that writers working at Upworthy and BuzzFeed often come up with twenty diverse headlines, before finally making a decision on the one that will generate great traffic? Perhaps not!

Get Social

Last, but not the least, it is not enough to only produce great content and hope that viewers and potential customers will find it. In this fast-paced world, it is important to be proactive. So, do not hesitate on getting a little social with your audiences. Use social media channels like Twitter, Facebook, or Instagram to promote your content and attract customers.

Therefore, now that you are familiar with the tips mentioned, gaining a boost in traffic will not be a problem.

Top Digital Marketing Trends in 2018

Top Digital Marketing Trends in 2018

Business these days is all about marketing, and if you live in Lebanon and need to select a marketing agency for your company, you need to be completely updated with the latest marketing strategies.

Videos

Marketing is all about what people like and what they are into. You need to determine the latest trends and incorporate them into your plans. Video ads have always been popular. With the advent of the internet and social media, these video ads have become the “it” way to describe your product. These days people appreciate ads with a pinch of humor or some wittiness to them. Coming up with a clever plot for your videos can be a great help to your ad campaign.

Chatbots

As most marketers are aware, big data is very important for marketing these days. It reveals the recent trends and demands of the people by analyzing customer’s search history, associations and interactions. In 2018 AI and Behavioral Marketing will be the key to engage customers. The data collected from customer interactions, marketing can target people specifically based on their preferences. Chatbots have been around for quite some time, but with the amount of data that can be incorporated into AI, it can become more customer friendly.

Influencer Marketing

Social Media is a growing industry with its stars and celebrities. These people are gurus where engaging other people are concerned. With loads of followers behind them, they can engage people in products. Therefore, it is a very good idea to sponsor or work with popular social media influencers or celebrities with their social media accounts.

Stories

Stories are the next big thing in advertisements. With big apps like Snapchat, Instagram, and Facebook endorsing this format, a larger audience can be reached. An example of advertisements can be seen in Kim Kardashian’s Snapchat stories.She often posts stories about products she endorses.

New Advertising Formats

A lot of people are investing in adblocker because of the bombardment of commercials on every website. The technology is good news for users but not so great for marketing companies. As we all know necessity is the mother of invention, new trends have developed where for advertising online. For example, Netflix recently used product placement in its series. Product placement is a very useful tool, where sponsors in exchange for some money or equipment get to have their product on screen. The actors are sometimes seen drinking water from a certain brand or wearing a watch while talking about their why these things are special. Another new trend is the way YouTube has incorporated ads in its videos. This way the users enjoy free services and the YouTubers get some stipend, while the advertisers get exposure.

Humans have never stopped progressing, and there has always been something new for each generation. For the millennials, there is something new each day. The industries are growing, and technology is advancing rapidly. You need to be on top of the latest marketing trends so that your company is not left behind.

Facebook vs. Twitter – The Better Option for Marketing

Facebook vs. Twitter – The Better Option for Marketing

Facebook and Twitter are two of the most powerful platforms businesses can use nowadays for promoting your products and services online. These platforms are the face of the Web 2.0 marketing revolution and work on a simple networking principle: word of mouth. You simply create a profile/page, invite your friends to subscribe it, then they invite their friends, eventually resulting in a huge fan following. However, the question is: when it comes to marketing, which of the two is the better option? Well, let’s look at the pros and cons of each to find out:

Facebook

Pros

  • Over 1.5 Billion Users – Facebook is the most widely used social media platform around the world. It has over 1.5 billion monthly active users, of which 1 billion use the service daily. Therefore, Facebook is definitely a networking force to be reckoned with.
  • Custom Facebook Page Design – Businesses can design customized pages that highlight the best features of their operations to engage with visitors. These pages also prove essential for grabbing viewers’ attention and enticing them to like your page.
  • Like, Comment and Share – Facebook is ideal for spreading the word about your services and products to followers around the world. Fans can share, like, or comment on your videos, images, and posts, leading to greater business exposure.

Cons

  • Slow Burn – Building a fan base can sometimes be difficult for businesses. Nevertheless, to increase growth, B2B companies can consider their increasing advertising budget or resources.
  • Time and Resources – Business managers have to be aware that setting up a Facebook page doesn’t mean you will automatically gain followers. You have to work hard to attract consumers and maintain a Facebook page does take a lot of energy, time, and resources (just like any other social media network).

Twitter

Pros

  • Twitter Is Massive – Similar to Facebook, Twitter has a huge user base. Even if you run a small business in a unique niche, you can find an audience to showcase your products and services to.
  • Every Tweet Goes To Your Followers – Tweets are one of the best ways to spread the word about your products and services. Each tweet you post goes directly to all of your followers. This direct marketing is essential for business growth.
  • Tweeting is Easy – Tweets are short messages spanning 140 characters that take a minute or less to write and send. They are effective and also prove essential in attracting followers to gain more retweets and eventually potential customers.

Cons

  • Twitter is Busy – Similar to Facebook, Twitter has a large user base. Twitter users generate an average 340 million tweets per day. Building a fan base can be difficult, unless you offer something unique.
  • Twitter is Not Ideal For Visual Content – If you want to share photos, Twitter might not be the best place. Twitter is mostly text based.

As you can see, Twitter and Facebook both have their pros and cons. But if you want to take your business to the next level, perhaps it’s time you considered leveraging both networks in your marketing efforts.