Category: advertising

The 5 Best Ways to Make Your Social Media Management More Efficient

The 5 Best Ways to Make Your Social Media Management More Efficient

Social media is one of the most powerful ways for businesses to connect with their target audience. With billions of users active on various social networking platforms daily, it only makes sense to come up with social media management strategies to get in touch with them on a personal level. This exercise helps you foster brand loyalty and attract new customers. However, you can’t reap the benefits of social media marketing unless you do it efficiently.

Here are 5 tips for making your social media marketing more efficient:

Top 5 Tips for Efficient Social Media Marketing

  1. Create a Content Library

Start by creating a content library. Content is the king when it comes to online marketing, and this holds true for social media marketing as well. Store multiple types of content, including visual, audio, video, and text, in your library. In fact, it helps to keep a record of everything you post online. You can always repost old stuff, jumping on the ‘throwback’ bandwagon.

Moreover, you can repurpose old content to come up with new posts. An important point is to separate the content for each social network.

  1. Build a Team

Do not be a one-man army because a jack-of-all-trades is a master of none. One of the things about social media marketing is that you have to keep coming up with fresh and interesting content frequently. Do not go missing for too long because people can easily forget you.

Rather than you spending all the time thinking about a unique topic, make it a team effort and seek input from others. More minds means more ideas. Maybe take advantage of natives to come up with more relevant topics e.g. if you are thinking of marketing in Lebanon, get help from Lebanon natives.

  1. Schedule Your Content Intelligently

You have to be intelligent with your posting schedule. First up, if your target audience is spread across the globe, you should try and publish the same post multiple times, i.e. according to the different time zones. Your customers in Lebanon might be fast asleep when it is morning in the US. When you have a schedule, you can plan accordingly. However, not having a schedule can make you a bit lazy with your plans. You might not feel like planning anything beforehand.

  1. Have Templates

One of the things you will hear from social media marketing experts is that you have to be consistent with your marketing on social networks. Things you do might not yield great results right from day one. Consistency is the key to response from the public as well as to establish your brand identity. You should create templates for your posts and every template should be exclusive to each social networking platform.

This makes your posts unique and quickly identifiable, sending a strong impression of the brand. Your templates should be specific to each platform because while text may be more appealing for LinkedIn audience, Instagram users prefer images.

  1. Hire the Right People for the Job

In the end, it is best that you let the professionals handle your social media marketing. Hiring experts will allow you to focus on the core processes of your business. Keep in mind that proper social media marketing requires using various marketing platforms and tools. Managing multiple social media channels on your own can be next to impossible. The best way to go about this challenge is to hire professional companies to handle social media marketing for you.

Keep the concept of “local” in mind while hunting for the right people. For a company located in Lebanon, hiring a social media marketing company in Lebanon makes perfect sense. The natives understand your audience well and can create content that’s appealing and relevant to your target audience. When it comes to digital marketing companies in Lebanon, Digital Echoes has to be one of your considerations for its diversified range of internet marketing services.

Final Thoughts

Gone are the times when social media marketing was a fun activity for individuals. Today, SMM is an integral component of every business’ marketing strategy. Your relationship with your social media followers can have a huge impact on how your target audience perceives your brand. Social media marketing is no longer a luxury. You need to invest in SMM for your business to achieve your goals.

 

What Small Businesses Need to Know about Digital Marketing Today

What Small Businesses Need to Know about Digital Marketing Today

 

If you are a small business or a pure startup, you need to have a strong digital marketing strategy to grow your business. While material marketing has its place too, digital marketing is the new competitive edge for businesses. The best thing is that internet marketing completely does away with any boundaries that limit conventional marketing strategies. Whether you are in Lebanon, the US or some other part of the world, the entire world is your target audience with online marketing. Here is what you need to know about digital marketing if you are a small business.

Quality Will Always Have the Upper Hand on Quantity

When it comes to digital marketing, you have to focus on quality rather than quantity. Take the example of SEO where you have to use keywords in your content and link your landing pages to high authority websites through backlinks. In both cases, you have to focus on quality. Stuffing your content with keywords will attract penalties from search engines. Having too many backlinks coming from low authority websites will also result in penalties from search engines, especially Google. You have to be careful about quality even when embedding images on your web pages.

Personalization Is the New Focus

Whether you are doing paid or unpaid marketing, your focus has to be on personalizing your ads and marketing content according to your target audience. You can’t use cookie-cutter strategies anymore as they will result in lower ROIs. Take the example of email marketing where you first segment your customers based on their interests and then send the emails that are most relevant to their recent searches and interests. Website analytical softwares like Google Analytics are also used to collect visitor data to allow marketers to make the overall website experience more personalized.

If It’s Not Mobile It Is No Good

It does not matter how much money you spend on marketing, it will do you no good if your efforts are not optimized for mobile. It all starts from your website that has to be optimized for mobile devices. The website experience should be seamless for users when they move from a desktop to a smartphone or tablet. Mobile optimization is also important for search engine optimization. Keep in mind that your website is only visible in Google results to the mobile users if it is optimized for mobiles. To go the extra mile, you should also develop a mobile application if your business model allows for one.

It’s Incomplete without Local

The most important trend in online marketing has been “local”. If you are a brick and mortar business or your services are limited to a particular region, local SEO is more important for you than general SEO. Through local SEO you can target a more narrowed down audience and you get to compete with fewer businesses. A great way to appeal to the local audience is to offer them a local version of your website and application i.e. make them available in their language. So, if your business serves Lebanon, you would want to offer a translated version of your website in Lebanese Arabic.

For a long time small business owners have been under the impression that they don’t have to pay much attention to SEO, local SEO, social media marketing, personalized marketing, etc. but the time has made it clear that small businesses need the same level of digital marketing as large enterprises.  

How to Gain a Boost in Web Traffic – A Few Tips

How to Gain a Boost in Web Traffic – A Few Tips

Ask a business owner or marketer what they would love most in the world, and their answer will always be “more clients/customers”. However, in the online world, before getting customers, it is imperative to gain a large amount of web traffic. Bear in mind traffic is the “backbone” of every internet business. If you know how to drive enormous, quality traffic to your website, you are guaranteed a boost in overall sales and revenue. However, the question here is how can businesses attract more traffic? What can be done to make sure visitors shop from your site repeatedly? Look at these tips below to find out:

Understand SEO

The key to gaining a huge boost in web traffic always starts with proper Search Engine Optimization (SEO). By now you probably do know, working on your SEO enables you to gain a better ranking on Google, hence making it easier for audiences to find you online. If utilized correctly, SEO can lead to impressive surges in overall web traffic. Typically, there are two components of SEO: off-page and on-page. It is vital for you to focus on both components.

Advertise

You cannot just create a website and expect viewers to come looking for you. Unlike a brick-and-mortar store where customers can come in and explore your business, online websites are in constant competition with one another to gain better ranking. As a result, if you want to gain a boost in web traffic, it is vital for you to “advertise and market” your website. Display advertising, paid search, and social media advertising are all excellent ways of getting your site in front of people, attracting visitors, and building your brand.

Good Content

Apart from SEO, focus on generating shareable, distinctive content. In the world of search engine, posting great content on your website can trump all other strategies. Despite what some of you may believe though, there is no magic formula for content marketing success. For this reason, make sure to always vary your content and make it attractive as possible to lure in different kinds of audiences. Post data-driven pieces, infographics, photos, and videos along with informational blog posts, PR’s, eBooks, and long-form content.

Write Tempting Headlines

The headlines are without doubt one of the most important aspects of your content. If your content lacks a convincing headline, chances are it will chase the viewer away and the blog will go unread. Therefore, it is essential that you master the art of writing alluring and enticing headlines. Did you know that writers working at Upworthy and BuzzFeed often come up with twenty diverse headlines, before finally making a decision on the one that will generate great traffic? Perhaps not!

Get Social

Last, but not the least, it is not enough to only produce great content and hope that viewers and potential customers will find it. In this fast-paced world, it is important to be proactive. So, do not hesitate on getting a little social with your audiences. Use social media channels like Twitter, Facebook, or Instagram to promote your content and attract customers.

Therefore, now that you are familiar with the tips mentioned, gaining a boost in traffic will not be a problem.

Top Digital Marketing Trends in 2018

Top Digital Marketing Trends in 2018

Business these days is all about marketing, and if you live in Lebanon and need to select a marketing agency for your company, you need to be completely updated with the latest marketing strategies.

Videos

Marketing is all about what people like and what they are into. You need to determine the latest trends and incorporate them into your plans. Video ads have always been popular. With the advent of the internet and social media, these video ads have become the “it” way to describe your product. These days people appreciate ads with a pinch of humor or some wittiness to them. Coming up with a clever plot for your videos can be a great help to your ad campaign.

Chatbots

As most marketers are aware, big data is very important for marketing these days. It reveals the recent trends and demands of the people by analyzing customer’s search history, associations and interactions. In 2018 AI and Behavioral Marketing will be the key to engage customers. The data collected from customer interactions, marketing can target people specifically based on their preferences. Chatbots have been around for quite some time, but with the amount of data that can be incorporated into AI, it can become more customer friendly.

Influencer Marketing

Social Media is a growing industry with its stars and celebrities. These people are gurus where engaging other people are concerned. With loads of followers behind them, they can engage people in products. Therefore, it is a very good idea to sponsor or work with popular social media influencers or celebrities with their social media accounts.

Stories

Stories are the next big thing in advertisements. With big apps like Snapchat, Instagram, and Facebook endorsing this format, a larger audience can be reached. An example of advertisements can be seen in Kim Kardashian’s Snapchat stories.She often posts stories about products she endorses.

New Advertising Formats

A lot of people are investing in adblocker because of the bombardment of commercials on every website. The technology is good news for users but not so great for marketing companies. As we all know necessity is the mother of invention, new trends have developed where for advertising online. For example, Netflix recently used product placement in its series. Product placement is a very useful tool, where sponsors in exchange for some money or equipment get to have their product on screen. The actors are sometimes seen drinking water from a certain brand or wearing a watch while talking about their why these things are special. Another new trend is the way YouTube has incorporated ads in its videos. This way the users enjoy free services and the YouTubers get some stipend, while the advertisers get exposure.

Humans have never stopped progressing, and there has always been something new for each generation. For the millennials, there is something new each day. The industries are growing, and technology is advancing rapidly. You need to be on top of the latest marketing trends so that your company is not left behind.

Instagram for Marketing – Not Optional Anymore!

Instagram for Marketing – Not Optional Anymore!

With visual content becoming more popular on social media, businesses all over the world are communicating visually with their customers, followers, and fans via short videos and photos. Now, while there are plenty of platforms available, Instagram remains the best resource for leveraging the power of visual content. The site has over 800 million users (500 million daily active users), making it the most-used photo sharing platform, with over 40 billion photos and videos shares since its conception. So, yes, marketing on Instagram is worth it! But, if you don’t believe us, the benefits below speak for themselves:

Increase in Traffic

Although you don’t have the option of adding clickable links in your Instagram updates, the platform can be a powerful source of traffic. This is because of the unique features it offers for you to display your photos. With the given editing and filters options, you can be as creative as you want to add style, quality, and uniqueness to your photos. This proves useful in grabbing the attention of users, gaining positive comments, and directing many customers to your website, resulting in increased web traffic.

Increase in Engagement

Anyone with an Instagram account can leverage crazy levels of engagement with the audience via interesting and useful content. In fact, according to Hootsuite,  top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer.

Building Trust and Personality

One of the key benefits of marketing on Instagram is it can help you build great trust with customers, paving the way for future engagement. By posting relevant and targeting messages, videos, and photos, you can create an emotional connection with your audience. This motivates customers, users, and viewers into checking out your site and the services you offer, giving a personal feel to your business as well as building trust and personality.

Update Regarding Latest Promotions and Offers

Businesses on Instagram can share timely photo and video updates regarding their services. Just by sharing latest events and activities, you can boost sales. This enables customers to learn about the latest promotions and offers, while they can participate in an Instagram Contest hosted by you. Use popular hashtags and visit popular brands to get an idea on how to use the app. Avoid copying ideas and try to be as special and unique as possible.

‘Free Advertising’

Last, but not the least, using Instagram for marketing is free. You can showcase your services and products in a way that generates massive exposure. This gives you a chance to show off all you offer, while guaranteeing increased web traffic minus the high costs of expensive marketing campaigns. If you want to take your business to the next level, you can also leverage Instagram Ads. You will have to pay a certain fee, but these ads are perfect to send people to important sections of your website,

So, if you want to receive the above-mentioned benefits, it’s time you considered using Instagram as well. According to Adweek.com, only 24% of small businesses currently use Instagram. Therefore, by using the platform, you can gain an edge over the competition.

Can Virtual Reality (VR) Technology Be Used for Marketing?

Can Virtual Reality (VR) Technology Be Used for Marketing?

Yes, virtual reality (VR) technology shows scope for helping businesses market products, services, and places. In fact, virtual reality technology allows marketers and owners to give their audience the best and closest experience of a place, service, or product, without physically touching or being present at the location. Fast-forward a few years and this technology will be the “norm” for marketing business products. For more information, let us look at how VR technology can be used for marketing:

Market Research

Whether it is a new shopping center, store, or cinema, investing in a new physical space is often a huge decision, filled with plenty of doubts and risks. This is where understanding how your customers feel about the new place proves essential, and this is exactly what VR technology can help do. It can provide an immersive experience to customers, allowing them to navigate your new product range, planned layout, and color scheme, without physically being present there. Did you know Tesco first created a virtual store to allow customers to walk in and explore even before they built the store?

Tangible Experiences

How can a holiday service, cruise ship, hotel, or restaurant convince customers it can offer an amazing experience, without the person trying it? A website or brochure can only get you so far, but actually taking customers to the desired destination and allowing them to explore the amenities, beauty, and features of the place is what can really set the bar high. This is what VR technology can be used for, providing an unmatched and excellent tangible experience that gives customers a real sense of what the place would look like (the walk-in experience, the views, nearby attractions, etc).

Commercial Opportunities

Imagine if you can sell the best seat at a theatre, stadium or event as many times as you like. Virtual Reality technology presents you the amazing opportunity to do this. By live streaming content from a performance or match, viewers from all over the world can have access to what it feels like to ACTUALLY be present at the event, even if they are located thousands and millions of miles away. According to a recent report, Samsung and NBA are working together to bring live VR basketball experiences to their fans.

Product Experiences

Is there any way for businesses to convince customers their products are better than those offered by their competitors? For an automobile purchase, test driving the vehicle is considered the best selling tool. But, how can one get an experience of the vehicle, without actually visiting the showroom? This is where VR comes in, allowing customers to configure the car to their needs and take it for a personal test drive, anytime and anywhere.

Last, but not the least, VR technology can also be used by brands who want to promote educational experiences, such as showing a product manufacturing/designing process. VR technology provides many opportunities for businesses and marketers to showcase their places, products, and services in the best way possible. If you want to take your marketing strategy to the next level, it’s time you considered investing in VR technology too.

A Beginner’s Guide to Marketing on Facebook

A Beginner’s Guide to Marketing on Facebook

In the process of looking for new ways to boost your company’s image and boost sales, you have probably faced one important question: “How can you get information about your brand in front of people?” The answer: you need to know exactly where people are. And, without doubt, Facebook is where you can find many people to market your brand.
The market leader Facebook is the first social network to surpass 1 billion registered users and currently has more than 1.55 billion monthly active users. And, on any given day, 48% of these users log in. So, you can spread information about your brand to a huge audience by creating a Facebook page and following these tips below:
Give People a Reason to Join Your Page– A Clear Call-To-Action
Why should people join your page? What are you offering that others don’t? Give people a reason to like or join your page by creating a strong call-to-action or a campaign. For instance, you can create a campaign that encourages users to like your page to receive special discounts or a free trial. Similarly, you can create a strong call-to-action, like “Got some spare time? Come volunteer for our latest “so and so” project. Or if you are busy now, cheer us on from the sidelines”. This way, you can offer real value to your target audience, hence resulting in an increase in conversion rates.

Stay on Topic – Post Articles/Blogs Related to Your Brand/Industry
People who join your Facebook page are likely to expect posts related to your industry or brand. So, don’t go on posting things about the Kardashians and focus on providing relevant information to your audience. There are plenty of things you can write or share on Facebook. For instance, you can write about an upcoming event and tie it to your brand. You can share funny or humorous YouTube videos loosely related to your business or even ask the audience to post stories, questions, or pictures about their experiences with your brand.

Ask the Right Kind of Questions – Be Friendly and Easy to Communicate With
Without doubt, one of the best ways to get your fans engaged and involved with your brand is to ask interesting questions. So, don’t be afraid to share or ask a few personal questions. If done correctly, you can build great relationships and significantly increase your fan engagement. However, ask questions that are easy to respond to. For instance, if your brand offers event and concert management, a good question would be, “How can you describe your first experience at a concert?” Get the drift?

Include Pictures in Your Facebook Updates – A Picture Speaks a 1000 words
Where Twitter is a link economy, Facebook operates as a picture and video economy. Therefore, always include picture and videos in your posts. This way, you can increase your engagement with customers and improve the chances of getting more people to join your Facebook page. Posting images increases the chances of users sharing your posts. This as a result leads to increased page likes, especially if your picture touches the hearts of customers.
Last, but not the least, celebrate your milestones with your fans. Reached 1,000 likes on your Facebook page? Go crazy, celebrate with your fans, and offer them something unique!

5 Laws of Social Media Marketing Every Business Should Know About

5 Laws of Social Media Marketing Every Business Should Know About

Social media marketing and content marketing – a delicious combo for success, as long as it is handled and maintained correctly. However, bear in mind social media marketing is not just a trend anymore; it has grown to be a significant tool for creating a prominent presence in the digital world and global market. In addition, needless to say, SMM is here to STAY!

The only problem is though: there is a certain etiquette that comes along with marketing on social media. In addition, most businesses are not aware of this. Hence, they end up with poor marketing results overall. If you do not want the same for your business, look at these ingredients for social media success below – in the form of 5 vital SMM laws.

1.      The Law of Listening

Many marketers and business owners think it is all about talking when it comes to social media sites. However, in reality this approach is wrong. For social media marketing, it is essential that you talk LESS and listen MORE. Therefore, make sure to do your due diligence in observing the behavior of your target audience and listen to what they are saying about your brand. Then it is sensible to jump into any discussion, as you have gathered enough info to learn what is important to them.

2.      The Law of Focus

When it comes to social media marketing, its better you direct your strategy to a specific area rather than focusing on multiple areas. By knowing the ins and outs of specific highly focused social media and content marketing strategy, you have a better chance for success than a broad strategy that attempts to focus on multiple aspects. For instance, if you are focusing on video marketing on social media sites, avoid letting your content marketing strategy or online contest arrangement come into the way.

3.      The Law of Visibility

Bear in mind that you cannot just create a social media page and forget about it after a few days. It is important that you be active and show your fans/followers that you are interested in hearing about their stories. The way businesses operate nowadays has changed significantly. If you are not online, then you simply do not have a business. You must increase your visibility. One way you can do this is to communicate and befriend with people in your network or blogging/participating in groups.

4.      The Law of Quality

There is no doubt in the fact – quality will always defeat quantity. Nobody wants the same boring content, be it in the form of video, photo, or text – and that too in huge quantity (Is it okay to share data that does not offer any value or perks to the reader/viewer?). In social media, it is all about being unique and creative with your ideas. Therefore, when you plan on marketing, make sure to deliver consumers quality over quantity.

5.      The Law of Patience

There is a reason why most people say: “You can’t gain success overnight”. Bear in mind that you need to give your strategies some time to work. Most often than not, social media marketing success does not even come in a year. However, the key to success is: you stay determined, patient, and motivated throughout. This way, you can learn what works with your target market and what does not.

So, if you want to take your business to the next level, make sure to follow these above mentioned laws.