Category: marketing

How The Instagram Algorithm Works.

With the addition of Instagram stories, insights, and more, figuring out how to beat the Instagram algorithm year to year can be time-consuming! And now Instagram is hiding likes. What metrics do we even use to measure out success when trying to beat the 2020 Instagram algorithm?

If you’re looking to work with brands on Instagram, then keeping up with the algorithm is a must.

Your new post is shown to a small percentage of your total audience in the first hour.
It measures how fast and how often that small percentage of your audience engages with your post.
It compares the engagement of your new post to the previous posts of your similar days and times.
The better it performs compared to previous posts, the larger percentage of your audience sees it, the higher it appears on people’s home feeds and the more it’s shown on other explore pages.

The Difference between a Social Media Strategy and a Social Media Campaign

Over the past decade, social media has become a juggernaut of sorts that has brought people from different corners of the world together. Seeing how it is such a big platform for various people to interact with each other, companies will take advantage of such a large platform by placing their ads ion it.

This leads to one of the most famous question on the internet, what is the difference between a social media campaign and a social media strategy.

Social Media Strategy

Starting one of the lesser known of the two, social media strategy comes before a campaign. Its name is quite self explanatory, as it is the plan and the ground work for a social media campaign. While making a social media strategy, the advertising company takes a lot of things into consideration and slowly pieces together a plan after which a campaign starts.

One of the first major differences between a strategy and a campaign is the time frame. An advertising company or a marketing department takes their time when devising a proper strategy and can take up to a few months or even one to two years. Whereas a campaign only lasts a few months, the longest a campaign can go is six or seven months.

At the time of planning a marketing strategy, a marketing sector or company will go over a multitude of factors. They will have to decide the platforms where they will advertise their product or service, which celebrities to hire, and which venues to visit.

Among the aforementioned factors they also go over many more different factors as well, and after they take all of these factors into consideration they will launch the campaign.

Social Media Campaign

We will move onto the more famous of these two terminologies, which is the social media campaign. Now the campaign is the second part of the overall marketing plan for any company. During the campaign the company will put their plan into action.

Throughout the time of the marketing campaign, they will do collaborations with different celebrities and internet personalities and cast their advertisements throughout the platforms that they chose. Moreover, during the strategy companies also do research on the demographic that will possibly be interested in their product. During this campaign they will target the demographic that they researched, and take the campaign to them.

A good example of targeting a demographic is that of a game by the name of Homefront. HomeFront is a first person shooter game by the now closed company THQ. THQ understood the demographic that would be interested in their product, so they attended places like the San Diego Comic Con, NYC comic con, and E3 2011. This immensely successful marketing campaign helped them ship over one million copies of what was otherwise a very mediocre game.

The backbone and possibly the most important part of selling the product is a marketing strategy, and then the company should be capable of pulling the campaign with experiencing the least hurdles.

The 5 Best Ways to Make Your Social Media Management More Efficient

The 5 Best Ways to Make Your Social Media Management More Efficient

Social media is one of the most powerful ways for businesses to connect with their target audience. With billions of users active on various social networking platforms daily, it only makes sense to come up with social media management strategies to get in touch with them on a personal level. This exercise helps you foster brand loyalty and attract new customers. However, you can’t reap the benefits of social media marketing unless you do it efficiently.

Here are 5 tips for making your social media marketing more efficient:

Top 5 Tips for Efficient Social Media Marketing

  1. Create a Content Library

Start by creating a content library. Content is the king when it comes to online marketing, and this holds true for social media marketing as well. Store multiple types of content, including visual, audio, video, and text, in your library. In fact, it helps to keep a record of everything you post online. You can always repost old stuff, jumping on the ‘throwback’ bandwagon.

Moreover, you can repurpose old content to come up with new posts. An important point is to separate the content for each social network.

  1. Build a Team

Do not be a one-man army because a jack-of-all-trades is a master of none. One of the things about social media marketing is that you have to keep coming up with fresh and interesting content frequently. Do not go missing for too long because people can easily forget you.

Rather than you spending all the time thinking about a unique topic, make it a team effort and seek input from others. More minds means more ideas. Maybe take advantage of natives to come up with more relevant topics e.g. if you are thinking of marketing in Lebanon, get help from Lebanon natives.

  1. Schedule Your Content Intelligently

You have to be intelligent with your posting schedule. First up, if your target audience is spread across the globe, you should try and publish the same post multiple times, i.e. according to the different time zones. Your customers in Lebanon might be fast asleep when it is morning in the US. When you have a schedule, you can plan accordingly. However, not having a schedule can make you a bit lazy with your plans. You might not feel like planning anything beforehand.

  1. Have Templates

One of the things you will hear from social media marketing experts is that you have to be consistent with your marketing on social networks. Things you do might not yield great results right from day one. Consistency is the key to response from the public as well as to establish your brand identity. You should create templates for your posts and every template should be exclusive to each social networking platform.

This makes your posts unique and quickly identifiable, sending a strong impression of the brand. Your templates should be specific to each platform because while text may be more appealing for LinkedIn audience, Instagram users prefer images.

  1. Hire the Right People for the Job

In the end, it is best that you let the professionals handle your social media marketing. Hiring experts will allow you to focus on the core processes of your business. Keep in mind that proper social media marketing requires using various marketing platforms and tools. Managing multiple social media channels on your own can be next to impossible. The best way to go about this challenge is to hire professional companies to handle social media marketing for you.

Keep the concept of “local” in mind while hunting for the right people. For a company located in Lebanon, hiring a social media marketing company in Lebanon makes perfect sense. The natives understand your audience well and can create content that’s appealing and relevant to your target audience. When it comes to digital marketing companies in Lebanon, Digital Echoes has to be one of your considerations for its diversified range of internet marketing services.

Final Thoughts

Gone are the times when social media marketing was a fun activity for individuals. Today, SMM is an integral component of every business’ marketing strategy. Your relationship with your social media followers can have a huge impact on how your target audience perceives your brand. Social media marketing is no longer a luxury. You need to invest in SMM for your business to achieve your goals.

 

What Small Businesses Need to Know about Digital Marketing Today

What Small Businesses Need to Know about Digital Marketing Today

 

If you are a small business or a pure startup, you need to have a strong digital marketing strategy to grow your business. While material marketing has its place too, digital marketing is the new competitive edge for businesses. The best thing is that internet marketing completely does away with any boundaries that limit conventional marketing strategies. Whether you are in Lebanon, the US or some other part of the world, the entire world is your target audience with online marketing. Here is what you need to know about digital marketing if you are a small business.

Quality Will Always Have the Upper Hand on Quantity

When it comes to digital marketing, you have to focus on quality rather than quantity. Take the example of SEO where you have to use keywords in your content and link your landing pages to high authority websites through backlinks. In both cases, you have to focus on quality. Stuffing your content with keywords will attract penalties from search engines. Having too many backlinks coming from low authority websites will also result in penalties from search engines, especially Google. You have to be careful about quality even when embedding images on your web pages.

Personalization Is the New Focus

Whether you are doing paid or unpaid marketing, your focus has to be on personalizing your ads and marketing content according to your target audience. You can’t use cookie-cutter strategies anymore as they will result in lower ROIs. Take the example of email marketing where you first segment your customers based on their interests and then send the emails that are most relevant to their recent searches and interests. Website analytical softwares like Google Analytics are also used to collect visitor data to allow marketers to make the overall website experience more personalized.

If It’s Not Mobile It Is No Good

It does not matter how much money you spend on marketing, it will do you no good if your efforts are not optimized for mobile. It all starts from your website that has to be optimized for mobile devices. The website experience should be seamless for users when they move from a desktop to a smartphone or tablet. Mobile optimization is also important for search engine optimization. Keep in mind that your website is only visible in Google results to the mobile users if it is optimized for mobiles. To go the extra mile, you should also develop a mobile application if your business model allows for one.

It’s Incomplete without Local

The most important trend in online marketing has been “local”. If you are a brick and mortar business or your services are limited to a particular region, local SEO is more important for you than general SEO. Through local SEO you can target a more narrowed down audience and you get to compete with fewer businesses. A great way to appeal to the local audience is to offer them a local version of your website and application i.e. make them available in their language. So, if your business serves Lebanon, you would want to offer a translated version of your website in Lebanese Arabic.

For a long time small business owners have been under the impression that they don’t have to pay much attention to SEO, local SEO, social media marketing, personalized marketing, etc. but the time has made it clear that small businesses need the same level of digital marketing as large enterprises.  

Conventional Online Marketing Tactics That Still Work

Conventional Online Marketing Tactics That Still Work

In the world of digital marketing, there are plenty of new trends and innovations which can help businesses attract a larger audience and generate more leads and conversions. However, even as we boldly move forward in the digital age, some trends and tactics never change. Of course, there may be more advanced variations, but the basic technique hasn’t changed over the years. You probably must be wondering which tactics are these. Read on to find out:

Slogans/Jingles/Pitches

The power of slogans, jingles, and pitches hasn’t changed over the years because they rely on human psychology rather than some fancy new marketing trick or tactic. In fact, memorable and catchy phrases have a way of being imprinted onto people’s minds, hence making it a good tactic (regardless of how old it is) for gaining a boost in web traffic and increasing overall leads and conversions.

Online Contests and Events

Although hosting online contests and events are a relatively old marketing technique, they prove incredibly effective in building a strong following. For instance, people might now know much about a new brand or business until they have heard about it via social cliques, family or friends. Hosting a contest just helps them do that, hence allowing businesses to spread the word about their recent products and services. A contest is also a great way for increasing subscribers and engagement with customers.

Mailing Lists/Lead Buying

Email marketing has been around ever since the inception of the internet. However, it still refuses to go obsolete and proves a good tactic for spreading the word about new products and services. In fact, buying qualified leads for direct mailing campaigns still remains one of the best and most reliable revenue driving channels which allow prospective customers to learn more about a particular company and its recent services.

Promotional Gifts

Promotional gifts have also been around for some time, but still remain vital for attracting new customers and building trust. In fact, promotional gifts are one of the most cost-effective ways of building a lasting impression on prospective customers. All you have to do is make a tiny investment in a promotional gift and you can receive years of attention from repeat clients.

Coupons/Mailers

Coupons have served as a valuable old-school marketing technique, even before the inception of the internet. In old times, people looked forward to receiving coupons and availing amazing discounts and offers. It’s great to see this trend hasn’t changed and many websites actually try their best to engage customers and get them to use coupon codes to take advantage of better deals.

As you can see, while online marketing is changing with time, there are certain elements/techniques (like the ones mentioned above) which seem unlikely to change in the future. So, if you are looking for ways to boost your reputation online, try these basic online marketing tactics. You might be surprised at the results you get from them!

What to Expect from Graphic Design in 2018

What to Expect from Graphic Design in 2018

Graphic design is a fast paced industry. With new formats and technological advancements, new designs are being conceived all the time. Some of these are hybrids and a few are evergreen designs that never go out of style. So, if you want to make an ad or place an order for it to capture your target market in Lebanon, you need to know what will attract attention. A large amount of money cannot guarantee a good response. Bad or outdated designs can actually have a negative effect on your ad campaign.  We have narrowed down a few designs that are likely to dominate your screens this year in Lebanon:

Responsive Logos

A responsive logo is a fairly new concept but it’s one that many big brands are adapting in Lebanon and around the world. Basically, the size or the area dominated by the logo changes depending on the size of the screen. It does not necessarily mean the logo becomes smaller but the details get stripped. In other words, the logo becomes more simplified.

The Glitch/Ruined Effect

What was once annoying is now achieved through a lot of hard work. Designs that employ this technique look as if the picture is distorted because of technical issues. With the use of graphic design software, the glitch has become an artistic effect that arouses nostalgia and a certain level of belonging for those who know what it actually is. For people who haven’t experienced glitches and data corruption, it is just a new and mysterious form of design.

Typography

Typography has stood the test of time. People love to write things in artistic ways. It is a digitally evolved form of calligraphy. These days, creative typography can be combined with other techniques or used as a sole design. Either way it pleases the eye. The text can be cropped or chaotic. Other elements can be added to texts and letters can be turned to real life objects.

Bright Colors

The brighter the better. This is the year of bright colors. Marketers in Lebanon want to make their ads pop. Bright colors and geometric designs are pleasing to the eye. Adding metallic elements is another way of making your ad stand out. You can also combine it with other trends to create a real-life like effect.

Handmade Artworks

Hand drawn illustration has always been and will always be popular. Each piece has something new to offer with every artist adding their own personal element to the design. Now, these illustrations are presented with a combination of graphic design to bring out the best of both worlds.

Graphic design trends are constantly evolving. So, whatever changes take place in the rest of the world, the trends in Lebanon follow suit. It is necessary that you research and look for the trendiest graphic design houses when you want professional graphic design services.

 

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

SMM or social media marketing companies use social networking sites to help you with your online marketing. With the advancement in technology and the ubiquitous nature of the internet, there is no field out there that does not require the help of social media. It has slowly taken over the news industry along with the communication industry. Researchers are stating that the use of televising is decreasing while more and more people look towards the internet and Social Networking Sites (SNS) for entertainment, communication, and NEWS.

It is vital for the most business to have a social media presence as it allows you to show your customers what they desire directly. Alongside creating your brand image, social media marketing requires a lot of planning and hard work. There is also a certain level of experience required to monitor the data and see what it means. You can always maintain your online presence, but hiring professionals has its own merits. Read the following to know what might work best for you:

Cost:

With doing all the SNS marketing yourself, you save yourself a pretty penny but with an SMM company working on and taking care of all your social media accounts the business expands, and you gain a more substantial profit. The SMM takes care of updating content, engaging the audience and customer responses. You can work on your main task and increase profit while the SMM agency deals with your image.

Data Analysis:

SMM companies offer data analysis, which means that they study your insights and that of your field alongside your competitor’s insights. These reports can help you know your weaknesses and overcome them. Also, you learn from the mistakes of your competitors. The detailed analysis can help you figure out any empty spaces in the market that you can fill.

Time:

You are the only one who knows what your brand is exactly about and only you can explain it well to the customers. On the other hand, creating your marketing strategies alongside the content development is a very time-consuming process. With the help of an SMM you just have to explain to them, what you need and the work on it for you. This process might be time-consuming, but it yields improved results.

Content Development:

Content development is more than just updating your status. You need media managers and professionals who are not only experts but also solely dedicated to producing what is required. The posts require engaging pictures and posters that are hard to develop on your own unless you want to take a course in Photoshop and media designing. On the other hand, doing all these things on your own can give you a better insight of what your customers need while you stay on top of recent trends.

Social media websites and apps are constantly evolving, and it is very hard to stay on top of all those advancements as you are busy managing your clientele and manufacturing your product. Social media companies have the resources and the contacts to help you reach a larger audience in a small amount of time. You can concentrate on what you do while handing this responsibility over to the professionals. In this way, both your productivity and profit increase. The cost of employing an SMM agency gets covered as your business expands and generates more considerable revenue.

Reasons Why Businesses Fail with Social Media Marketing

Reasons Why Businesses Fail with Social Media Marketing


Reasons Businesses Social Media Marketing Fail :

Social Media is a wild beast that we need to tame if we want to achieve our business goals. If tamed properly it becomes a best friend that seldom betrays. A single search on Google will reveal thousands of ways how you can use social media to expand your business. With all this literally at our fingertips, so many businesses still fail at overcoming this wild beast. We have listed down some of the main issues that people tend to overlook while operating their SNS (Social Networking Sites):

Not Determining the Audience

This is one of the biggest mistakes most people make. Businesses are all types big or small. Some operate in just one city; others can have a customer base all over the country, even the world. The key is determining who your customers are. One way of learning that is building customer profiles.

This will help you figure out what they need. You have to know if they need to buy immediately or do they need information. After you are done determining what your buyers need, you have to develop certain keywords and use them in your content. These keywords are the bridge between your customer and you. That’s just the way search engines work. For example, if you sell flowers in a city. You need to use key terms like flowers, the city’s name, delivery, and occasions.

Content Development

What you post on your SNS is very important. It can’t be based on whims and wishes. The content that you post needs proper planning and preparation. It can’t just all be about the product alone. They should be related to current events and employ basic marketing strategies. Keeping in mind what the customers are thinking is important. Posts related to events such as New Year, Christmas or any other holiday should be posted in due time. These posts need to be prepared way before time. You need to discuss how you are going to make sure that your customers don’t forget about your services in these times.

No Social Engagement

You need to keep your audience engaged. The posts have to be entertaining and informative. Answering questions is a perfect way to keep in contact with your buyers. It is also a way for potential buyers to get information. You should also start a blog about your developments. These blogs can include why you made certain choices or how those choices have helped your clients.

Budgetary Issues

Just like any other form of advertisement, the commercial use of SNS is not free. It requires budget allocation and quite a lot of planning. Moreover, having a just an SNS account is not enough. You need to develop your webpage where the customers can get the entire feel of your services. It is also a way to make them feel safe.

Social media isn’t just a plaything anymore; it has many more uses than just entertainment. It has the power to make or break a business.  All you need to do is employ the right resources. Choose your platform based on your needs. And if you feel like you can’t manage it all, you should contact a professional.

How to Gain a Boost in Web Traffic – A Few Tips

How to Gain a Boost in Web Traffic – A Few Tips

Ask a business owner or marketer what they would love most in the world, and their answer will always be “more clients/customers”. However, in the online world, before getting customers, it is imperative to gain a large amount of web traffic. Bear in mind traffic is the “backbone” of every internet business. If you know how to drive enormous, quality traffic to your website, you are guaranteed a boost in overall sales and revenue. However, the question here is how can businesses attract more traffic? What can be done to make sure visitors shop from your site repeatedly? Look at these tips below to find out:

Understand SEO

The key to gaining a huge boost in web traffic always starts with proper Search Engine Optimization (SEO). By now you probably do know, working on your SEO enables you to gain a better ranking on Google, hence making it easier for audiences to find you online. If utilized correctly, SEO can lead to impressive surges in overall web traffic. Typically, there are two components of SEO: off-page and on-page. It is vital for you to focus on both components.

Advertise

You cannot just create a website and expect viewers to come looking for you. Unlike a brick-and-mortar store where customers can come in and explore your business, online websites are in constant competition with one another to gain better ranking. As a result, if you want to gain a boost in web traffic, it is vital for you to “advertise and market” your website. Display advertising, paid search, and social media advertising are all excellent ways of getting your site in front of people, attracting visitors, and building your brand.

Good Content

Apart from SEO, focus on generating shareable, distinctive content. In the world of search engine, posting great content on your website can trump all other strategies. Despite what some of you may believe though, there is no magic formula for content marketing success. For this reason, make sure to always vary your content and make it attractive as possible to lure in different kinds of audiences. Post data-driven pieces, infographics, photos, and videos along with informational blog posts, PR’s, eBooks, and long-form content.

Write Tempting Headlines

The headlines are without doubt one of the most important aspects of your content. If your content lacks a convincing headline, chances are it will chase the viewer away and the blog will go unread. Therefore, it is essential that you master the art of writing alluring and enticing headlines. Did you know that writers working at Upworthy and BuzzFeed often come up with twenty diverse headlines, before finally making a decision on the one that will generate great traffic? Perhaps not!

Get Social

Last, but not the least, it is not enough to only produce great content and hope that viewers and potential customers will find it. In this fast-paced world, it is important to be proactive. So, do not hesitate on getting a little social with your audiences. Use social media channels like Twitter, Facebook, or Instagram to promote your content and attract customers.

Therefore, now that you are familiar with the tips mentioned, gaining a boost in traffic will not be a problem.