Category: marketing guide

A Beginner’s Guide to Marketing on Facebook

A Beginner’s Guide to Marketing on Facebook

In the process of looking for new ways to boost your company’s image and boost sales, you have probably faced one important question: “How can you get information about your brand in front of people?” The answer: you need to know exactly where people are. And, without doubt, Facebook is where you can find many people to market your brand.
The market leader Facebook is the first social network to surpass 1 billion registered users and currently has more than 1.55 billion monthly active users. And, on any given day, 48% of these users log in. So, you can spread information about your brand to a huge audience by creating a Facebook page and following these tips below:
Give People a Reason to Join Your Page– A Clear Call-To-Action
Why should people join your page? What are you offering that others don’t? Give people a reason to like or join your page by creating a strong call-to-action or a campaign. For instance, you can create a campaign that encourages users to like your page to receive special discounts or a free trial. Similarly, you can create a strong call-to-action, like “Got some spare time? Come volunteer for our latest “so and so” project. Or if you are busy now, cheer us on from the sidelines”. This way, you can offer real value to your target audience, hence resulting in an increase in conversion rates.

Stay on Topic – Post Articles/Blogs Related to Your Brand/Industry
People who join your Facebook page are likely to expect posts related to your industry or brand. So, don’t go on posting things about the Kardashians and focus on providing relevant information to your audience. There are plenty of things you can write or share on Facebook. For instance, you can write about an upcoming event and tie it to your brand. You can share funny or humorous YouTube videos loosely related to your business or even ask the audience to post stories, questions, or pictures about their experiences with your brand.

Ask the Right Kind of Questions – Be Friendly and Easy to Communicate With
Without doubt, one of the best ways to get your fans engaged and involved with your brand is to ask interesting questions. So, don’t be afraid to share or ask a few personal questions. If done correctly, you can build great relationships and significantly increase your fan engagement. However, ask questions that are easy to respond to. For instance, if your brand offers event and concert management, a good question would be, “How can you describe your first experience at a concert?” Get the drift?

Include Pictures in Your Facebook Updates – A Picture Speaks a 1000 words
Where Twitter is a link economy, Facebook operates as a picture and video economy. Therefore, always include picture and videos in your posts. This way, you can increase your engagement with customers and improve the chances of getting more people to join your Facebook page. Posting images increases the chances of users sharing your posts. This as a result leads to increased page likes, especially if your picture touches the hearts of customers.
Last, but not the least, celebrate your milestones with your fans. Reached 1,000 likes on your Facebook page? Go crazy, celebrate with your fans, and offer them something unique!

5 Laws of Social Media Marketing Every Business Should Know About

5 Laws of Social Media Marketing Every Business Should Know About

Social media marketing and content marketing – a delicious combo for success, as long as it is handled and maintained correctly. However, bear in mind social media marketing is not just a trend anymore; it has grown to be a significant tool for creating a prominent presence in the digital world and global market. In addition, needless to say, SMM is here to STAY!

The only problem is though: there is a certain etiquette that comes along with marketing on social media. In addition, most businesses are not aware of this. Hence, they end up with poor marketing results overall. If you do not want the same for your business, look at these ingredients for social media success below – in the form of 5 vital SMM laws.

1.      The Law of Listening

Many marketers and business owners think it is all about talking when it comes to social media sites. However, in reality this approach is wrong. For social media marketing, it is essential that you talk LESS and listen MORE. Therefore, make sure to do your due diligence in observing the behavior of your target audience and listen to what they are saying about your brand. Then it is sensible to jump into any discussion, as you have gathered enough info to learn what is important to them.

2.      The Law of Focus

When it comes to social media marketing, its better you direct your strategy to a specific area rather than focusing on multiple areas. By knowing the ins and outs of specific highly focused social media and content marketing strategy, you have a better chance for success than a broad strategy that attempts to focus on multiple aspects. For instance, if you are focusing on video marketing on social media sites, avoid letting your content marketing strategy or online contest arrangement come into the way.

3.      The Law of Visibility

Bear in mind that you cannot just create a social media page and forget about it after a few days. It is important that you be active and show your fans/followers that you are interested in hearing about their stories. The way businesses operate nowadays has changed significantly. If you are not online, then you simply do not have a business. You must increase your visibility. One way you can do this is to communicate and befriend with people in your network or blogging/participating in groups.

4.      The Law of Quality

There is no doubt in the fact – quality will always defeat quantity. Nobody wants the same boring content, be it in the form of video, photo, or text – and that too in huge quantity (Is it okay to share data that does not offer any value or perks to the reader/viewer?). In social media, it is all about being unique and creative with your ideas. Therefore, when you plan on marketing, make sure to deliver consumers quality over quantity.

5.      The Law of Patience

There is a reason why most people say: “You can’t gain success overnight”. Bear in mind that you need to give your strategies some time to work. Most often than not, social media marketing success does not even come in a year. However, the key to success is: you stay determined, patient, and motivated throughout. This way, you can learn what works with your target market and what does not.

So, if you want to take your business to the next level, make sure to follow these above mentioned laws.