Category: digital marketing

What Are Social Media Companies and How Can They Help?

What Are Social Media Companies and How Can They Help?

Social media presence is almost essential for all businesses these days, but it could be hard to manage this many platform on your own. As these websites take over the world including Lebanon, you need to get on this bandwagon and reach the next level. Social media companies help you he integrates your conventional marketing strategies, to the fast-paced social networking sites (SNS).

Websites and apps like Facebook, Twitter, and Instagram, are important marketing tools that can help you reach a higher audience but if not used right they could become a black hole for your time, effort and money. That’s where the social media companies come in. Here are a few ways that these companies can help you and your business shine without a problem:

Stay Up to Date

The SNS is always evolving based on the needs of their users. Therefore, it can be hard to keep not of all these changes and then to manage your business at the same time. Social media companies keep an eye on all these changes and the latest trends so that your business can prosper without a glitch.

Positive Image

Social Media companies sift through all the material online and come up with strategies that are socially up to date and politically correct. As it is their job to maintain a positive image of your brand.They analyze popular trends and keep you on top of all the changes.

Nit-Picking

Every social media platform has its way of communication. For example, Instagram uses images and engaging captions that people can easily look through. This material is easy to look through and digest, while Facebook becomes a bit complicated even though it allows the same things, but there is more detail to the content. It is the job of a social media agency  to suggest improvements based on these criterions.

 Data Analysis

It is the companies job to analyze the recent market data which includes recent trends and the performance of your company based on those trends. It is also responsible for analyzing the data of your competitor’s data for you to learn from.

Strategizing

If you are busy making up creative ways to engage your clientele on SNS, who is going to look at the rest of the work. You probably want to see to your customers as opposed to planning how you can engage people next fall. Social Media agencies come up with smart strategies for you so that you could concentrate on your main product. This way it saves you a lot of money, time and effort.

Social media is an omnipresent force in our world. It costs money, time and effort. To fully reap the profit, you need expertise and experience. Obviously, you cannot deal with both your prime business and being proficient in the world of the internet. To make sure that you stay top on all the latest social media trends and have the right strategy to place your market in there, you need help from an experienced and effective social media company.

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

DIY Marketing vs. SMM Companies – Why Hiring Professionals Is Better

SMM or social media marketing companies use social networking sites to help you with your online marketing. With the advancement in technology and the ubiquitous nature of the internet, there is no field out there that does not require the help of social media. It has slowly taken over the news industry along with the communication industry. Researchers are stating that the use of televising is decreasing while more and more people look towards the internet and Social Networking Sites (SNS) for entertainment, communication, and NEWS.

It is vital for the most business to have a social media presence as it allows you to show your customers what they desire directly. Alongside creating your brand image, social media marketing requires a lot of planning and hard work. There is also a certain level of experience required to monitor the data and see what it means. You can always maintain your online presence, but hiring professionals has its own merits. Read the following to know what might work best for you:

Cost:

With doing all the SNS marketing yourself, you save yourself a pretty penny but with an SMM company working on and taking care of all your social media accounts the business expands, and you gain a more substantial profit. The SMM takes care of updating content, engaging the audience and customer responses. You can work on your main task and increase profit while the SMM agency deals with your image.

Data Analysis:

SMM companies offer data analysis, which means that they study your insights and that of your field alongside your competitor’s insights. These reports can help you know your weaknesses and overcome them. Also, you learn from the mistakes of your competitors. The detailed analysis can help you figure out any empty spaces in the market that you can fill.

Time:

You are the only one who knows what your brand is exactly about and only you can explain it well to the customers. On the other hand, creating your marketing strategies alongside the content development is a very time-consuming process. With the help of an SMM you just have to explain to them, what you need and the work on it for you. This process might be time-consuming, but it yields improved results.

Content Development:

Content development is more than just updating your status. You need media managers and professionals who are not only experts but also solely dedicated to producing what is required. The posts require engaging pictures and posters that are hard to develop on your own unless you want to take a course in Photoshop and media designing. On the other hand, doing all these things on your own can give you a better insight of what your customers need while you stay on top of recent trends.

Social media websites and apps are constantly evolving, and it is very hard to stay on top of all those advancements as you are busy managing your clientele and manufacturing your product. Social media companies have the resources and the contacts to help you reach a larger audience in a small amount of time. You can concentrate on what you do while handing this responsibility over to the professionals. In this way, both your productivity and profit increase. The cost of employing an SMM agency gets covered as your business expands and generates more considerable revenue.

5 Benefits of Hiring a Social Media Agency

5 Benefits of Hiring a Social Media Agency

A social media Agency’s job is not just helping you create and promote your data, but it also analyzes it. By examining trends and insights, the agencies help you make better advertisement content for your Social Networking Sites (SNS). Not depending on the size of your business it can help both individual customers and large corporations.

It has been reported through various researched that more than 75 percent adult Americans use social media. It is also a known fact that the use of television is slowly decreasing, at times like these it only makes sense that marketers take their business to newer resources. This will not only make sure that higher target is reached but also bring in maximum results.  Social media companies don’t just tell you how they are going to increase your numbers but also send in reports by analyzing the data on their end of how their work has made a difference.

If you are living in Lebanon and are thinking about hiring a social media company, here are a few benefits of hiring one:

Advertising:

It is their job to device strategies to help promote your company’s products. They will analyze your business and identify where you should focus your energy on. If they find any problems, they will also come up with ways to help you fix them. They will prepare creative marketing strategies that will help your business.

Brand Promotion:

Social media companies build brand recognition by using different influencers. They know how to make other people talk about your product. They have associates and contacts that are hard to reach otherwise. They help promote your brand across all channels and project a positive image for it.

Assessing Competition:

Social Media Agencies don’t just analyze the general market data and the data of your company. It is also their job to analyze the data of your competition. This doesn’t just help you pick up your pace but also finds out any empty spaces left and be the first one to touch that market. This not only allows you to know how your competitors are performing but also lets you learn from their mistakes.

Social Engagement:

Since there are multiple social media platforms, it can be tough to manage all the buzz at the same time. Social media companies can help by providing with social media engagement software and other engagement services.

Bigger Clientele:

By helping you reach a larger audience, social media help you grow your business. As more people get to know about your brand and its positive traits, you receive more customers. Which in turn leads to a higher profit. This makes these agencies cost-effective as the capital spent on marketing is covered by the bigger clientele, alongside generating a larger revenue and higher profit.

Social media has grown into an empire of its own; it’s an era and a power that is almost omnipresent. Social media agencies are the ones who know how to control this power. The key here is to choose the right company for you. By doing so, you don’t just take your company at a higher level but also avoid a few future losses.

Reasons Why Businesses Fail with Social Media Marketing

Reasons Why Businesses Fail with Social Media Marketing


Reasons Businesses Social Media Marketing Fail :

Social Media is a wild beast that we need to tame if we want to achieve our business goals. If tamed properly it becomes a best friend that seldom betrays. A single search on Google will reveal thousands of ways how you can use social media to expand your business. With all this literally at our fingertips, so many businesses still fail at overcoming this wild beast. We have listed down some of the main issues that people tend to overlook while operating their SNS (Social Networking Sites):

Not Determining the Audience

This is one of the biggest mistakes most people make. Businesses are all types big or small. Some operate in just one city; others can have a customer base all over the country, even the world. The key is determining who your customers are. One way of learning that is building customer profiles.

This will help you figure out what they need. You have to know if they need to buy immediately or do they need information. After you are done determining what your buyers need, you have to develop certain keywords and use them in your content. These keywords are the bridge between your customer and you. That’s just the way search engines work. For example, if you sell flowers in a city. You need to use key terms like flowers, the city’s name, delivery, and occasions.

Content Development

What you post on your SNS is very important. It can’t be based on whims and wishes. The content that you post needs proper planning and preparation. It can’t just all be about the product alone. They should be related to current events and employ basic marketing strategies. Keeping in mind what the customers are thinking is important. Posts related to events such as New Year, Christmas or any other holiday should be posted in due time. These posts need to be prepared way before time. You need to discuss how you are going to make sure that your customers don’t forget about your services in these times.

No Social Engagement

You need to keep your audience engaged. The posts have to be entertaining and informative. Answering questions is a perfect way to keep in contact with your buyers. It is also a way for potential buyers to get information. You should also start a blog about your developments. These blogs can include why you made certain choices or how those choices have helped your clients.

Budgetary Issues

Just like any other form of advertisement, the commercial use of SNS is not free. It requires budget allocation and quite a lot of planning. Moreover, having a just an SNS account is not enough. You need to develop your webpage where the customers can get the entire feel of your services. It is also a way to make them feel safe.

Social media isn’t just a plaything anymore; it has many more uses than just entertainment. It has the power to make or break a business.  All you need to do is employ the right resources. Choose your platform based on your needs. And if you feel like you can’t manage it all, you should contact a professional.

Tips to Pick the Best Social Media Marketing Company in Lebanon

Tips to Pick the Best Social Media Marketing Company in Lebanon

Social media is always spreading and reaching new heights, so it is important to pick one of the best social marketing companies in Lebanon . It is almost omnipresent in today’s world. What started as a fun thing to make new friends has become a great entrepreneurial asset. Using social media to represent your brand is a huge step. It opens a new world for your business. With it, you can reach a higher audience and increase your profit. But if not utilized properly it can be a black hole with regards to your budget and hard work.

If you are looking for a great social media marketing companies in Lebanon, all you need to do is go through this list of tips that we have compiled to help you:

What You Need

Sit down and think about what is it that you exactly require. Think about the results that you want to achieve. Write down a clear objective and think of ways and platforms that can help you reach it. Look for agencies based on that objective.

Look at What Their Own Social Media Profile

Evaluate their abilities through their social networking sites (SNS). Look at how they engage their followers. Evaluate their blog posts, do you find consistency with what they say.

Assess Their Portfolio

Look at their previous work and the type of clients they manage. Go through their work and see if they are creative and useful.

Dig for Reviews

One of the best ways through which you can find out how good they are is by looking for their previous clients. A simple search and a phone call can do wonders. Ask around about their work process and how good they are at it. Check for their satisfaction level and see if the company is what it says.

Evaluate Their Efforts

Ask for a consultation (free if possible) and see what they offer. Most companies would tell you what they do and go through the generic process. A good company would find information about you and tell you how they can help your company.

Check for Experience

See if they have a history of working in your field. Find out they can understand your objectives and develop suitable content. Ask for samples and similar work experience, to know if they can deal your area of expertise. Assess whether they can work in your area and with your clientele.

Find Out Their Evaluation Process

Ask them about how they evaluate their work. What is their process of reporting progress, and do they use any analytics tools. How frequently will they communicate with you? What is their protocol if a problem arises.

Just like the rest of the world, the businesses in Lebanon need to expand their territory and reach the next level. If you want to choose a social media marketing agency you need to look around and dig deep. Only decide after you have all the areas covered and feel safe to continue with your choice.

Top Digital Marketing Trends in 2018

Top Digital Marketing Trends in 2018

Business these days is all about marketing, and if you live in Lebanon and need to select a marketing agency for your company, you need to be completely updated with the latest marketing strategies.

Videos

Marketing is all about what people like and what they are into. You need to determine the latest trends and incorporate them into your plans. Video ads have always been popular. With the advent of the internet and social media, these video ads have become the “it” way to describe your product. These days people appreciate ads with a pinch of humor or some wittiness to them. Coming up with a clever plot for your videos can be a great help to your ad campaign.

Chatbots

As most marketers are aware, big data is very important for marketing these days. It reveals the recent trends and demands of the people by analyzing customer’s search history, associations and interactions. In 2018 AI and Behavioral Marketing will be the key to engage customers. The data collected from customer interactions, marketing can target people specifically based on their preferences. Chatbots have been around for quite some time, but with the amount of data that can be incorporated into AI, it can become more customer friendly.

Influencer Marketing

Social Media is a growing industry with its stars and celebrities. These people are gurus where engaging other people are concerned. With loads of followers behind them, they can engage people in products. Therefore, it is a very good idea to sponsor or work with popular social media influencers or celebrities with their social media accounts.

Stories

Stories are the next big thing in advertisements. With big apps like Snapchat, Instagram, and Facebook endorsing this format, a larger audience can be reached. An example of advertisements can be seen in Kim Kardashian’s Snapchat stories.She often posts stories about products she endorses.

New Advertising Formats

A lot of people are investing in adblocker because of the bombardment of commercials on every website. The technology is good news for users but not so great for marketing companies. As we all know necessity is the mother of invention, new trends have developed where for advertising online. For example, Netflix recently used product placement in its series. Product placement is a very useful tool, where sponsors in exchange for some money or equipment get to have their product on screen. The actors are sometimes seen drinking water from a certain brand or wearing a watch while talking about their why these things are special. Another new trend is the way YouTube has incorporated ads in its videos. This way the users enjoy free services and the YouTubers get some stipend, while the advertisers get exposure.

Humans have never stopped progressing, and there has always been something new for each generation. For the millennials, there is something new each day. The industries are growing, and technology is advancing rapidly. You need to be on top of the latest marketing trends so that your company is not left behind.