Technological advances have simplified the old-fashioned way of doing things, even in the restaurant industry. For instance, nowadays almost all restaurants use an SMS printer for taking orders. This ensures orders are not misinterpreted and as the order is printed, there is also no risk of having to decipher messy handwriting or hearing the order wrong.
But, where there are benefits, there are also drawbacks. Customers are now more internet-savvy than ever. They may not provide feedback about your restaurant’s service personally, but they may share negative reviews on social media, which can prove costly in the long run. So, without further ado, let’s take a look at a few tips to monitor/ manage your restaurants online reviews:
Sign Up for Instant Notifications
TripAdvisor, Zomato, and other review sites offer businesses free email notifications every time a review is posted about them. There are good chances your restaurant is listed on at least one of these sites. So, sign up at all review sites where your restaurant is listed and appoint someone on your team to actively monitor these reviews. This makes it easier to understand what customers are thinking about your restaurant and whether or not they found your service up to the mark.
Set Up Google Alerts
Google Alerts has developed into the most reliable business review website that enables companies to keep tabs on what’s being said about them. All you have to do is head to the Google Alerts site and create a search query relevant to your restaurant’s name and location. Once Google finds matches related to the search, you will receive an email with the relevant information. However, bear in mind that Google Alerts doesn’t catch all reviews about your restaurant, just the important ones.
Manually Check the Sites
What better way to analyze reviews than to visit the websites yourself? Create an account and log on to the review sites every now and then to read customer reviews. Figure out which sites have your restaurant’s name listed to shortlist the ones you need to monitor. Typically, Zomato and TripAdvisor are the two most widely used review sites, but depending on the city you are located in, there are other sites you might have to sign up on, including Savored, CityEats, and Citysearch.
Monitor the Metrics
When it comes to monitoring your restaurant’s online reviews, you should take advantage of any free data on offer about your presence. For example, the Google Places dashboard provides information on how many users are searching for you on Google, which zip codes they are coming from, and also the keywords they used to find you. Yelp, on the other hand, tabulates mobile calls to your business, requests for directions to your business, mobile check-ins, clicks to your website, and user views. Monitor these metrics to understand consumer needs and tailor your services accordingly.
So, now that you are familiar with the tips mentioned above, monitoring your restaurant’s online presence and reviews won’t be a problem. Of course, you might find this beyond your capacity. Therefore, the best option is to find a professional who can get the job done for you so you can focus on your restaurant!